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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

NV

Feb 2, 2021

This my first course on Coursers. It has been a wonderful experience learning Customer Analytics From Wharton Business School. I gained a lot insights on how Customer analytics work in real life.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

651 - Customer Analytics 的 675 个评论(共 2,553 个)

创建者 Ojithma G

Aug 30, 2021

The course was extremely informative and it is such a privilege to learn from the experts in the field.

创建者 echezona e

Sep 25, 2020

Hands on course for customer analytics with case studies that get your mind kicking to get into action.

创建者 Mauricio M

May 28, 2020

Very good general info on customer analytics and the power they create to make decisions for businesses

创建者 Jorge L R Z

Jul 8, 2019

Amazing course! Great teachers and the material is completely relevant to today's business environment.

创建者 ANUJ K Y

Aug 18, 2018

good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .

创建者 Ravinder P S

Mar 1, 2018

The course is very well structured with various examples that helps the takers to related and remember.

创建者 Deleted A

Nov 26, 2023

A course aimed at learning how customers behave and think. Helps with setting up targeted advertising

创建者 Sheerae O

Apr 26, 2020

Informative course. Presenters were engaging and the case study examples brought the material to life.

创建者 Piyush S

Mar 27, 2020

A very good and Detailed course >needs to include more projects and practical assignments for practice

创建者 rodrigo y

Jul 8, 2019

Excellent course, the importance of analyzing your customers determines the direction of your company.

创建者 Pablo R

Feb 19, 2019

it's a great course, with a new perspective about how to manage the customer analysis and relationship

创建者 Mia J

Apr 11, 2021

Thank you for your support in this amazing course. It will help me not just in one aspect. Thank you.

创建者 Derek W

Jun 8, 2020

Solid, understandable concepts, with real application discussions. Highly suggestable starting point.

创建者 Reuben W

Aug 14, 2017

Excellent introduction. The professors clearly love what they do and it shows in their presentations.

创建者 claudia p

Jul 6, 2017

Good to have a reference how we shoud apply and work.

I would love to have more data analysis on this.

创建者 Sushma D

Jun 30, 2017

For a beginner this is a very excellent course to get a good understanding about Business Analytics.

创建者 Drozhnikov A

Oct 10, 2015

Thery useful course for encourage my business processes in e-mail marketing.

Thanks the course team!

创建者 Olubunmi S

Mar 23, 2022

The course has been really been insightful for me most especially because of my finance background.

创建者 Ken M

May 8, 2020

Bradlow used real life experiences to make a student understand the 5 concepts of customer analytics

创建者 Amit S

Apr 10, 2020

Nice way to get the basic understanding as well as get used to the terms used in Customer analytics.

创建者 KULADEEP S

Sep 23, 2019

Thank you for providing financial aid. The content in the course and the professors are outstanding.

创建者 Andrea

Feb 17, 2019

Great insight to understand how analytics is getting more and more important in marketing management

创建者 Maria S

Jan 19, 2019

Buen curso. Dinámico y con contenido interesante, sobre todo la parte de los forecast.

Muchas gracias

创建者 Ayman M

Mar 21, 2018

Informative and Concise. Concepts introduced are well-presented. Highly-Recommended Course.

Thank You