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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

676 - Customer Analytics 的 700 个评论(共 2,553 个)

创建者 Engineer Y

Nov 10, 2024

Excellent Course to unlock the power of Data, to know right customers and to fit right organization

创建者 Moksha

Aug 15, 2020

Week 1 and 5 were stunning! Maybe there could be a lot more application based learning :D

Thank you.

创建者 Mallik B

Apr 10, 2020

Great course and good insights on how companies are using customer data to make business decisions.

创建者 Nitin N

Nov 11, 2018

The content of the course is top notch. It was delivered perfectly on the coursera platform.Thanks.

创建者 Lamonte S

Dec 14, 2016

Excellent course, I took careful notes. The lectures were crucial in bringing this subject to life.

创建者 Lee R P

Mar 13, 2016

Great course! It opened my eyes to the greater field of analytics beyond just Descriptive Analysis.

创建者 KKS K

Oct 21, 2020

I feel that I went into the new world, but very interesting and fascinating and full of surprises.

创建者 Sai G S

Jul 3, 2020

Excellent introductory course with real insights for someone with no prior knowledge in the field.

创建者 Praneeth C

Oct 29, 2019

very insightful for any field of business. great use of modern examples, some really blew my mind!

创建者 Siti A F

Mar 15, 2019

I enjoyed the course especially because of the real corporations's problems. Thank you professors.

创建者 Paul B

Aug 4, 2018

Great learning experience.

Teachers are great and they keep you interested for more the whole time.

创建者 Deepankar S

Jul 23, 2018

Great experience as well s learning.

I thank all the professors for their guidance and hard work .

创建者 Siddharth K

Feb 8, 2018

Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

创建者 michael g

Sep 21, 2017

if you plan to succeed in the customer service and Marketing industry, this is the course for you.

创建者 Kavitha S

Dec 29, 2016

It was a great introductory course, explaining the various sources and methods of data collection.

创建者 erik S

Dec 2, 2015

Great course!

Well explained on a beginner level, but with enough challenges to make it worth while

创建者 Denis A

Jan 14, 2024

Este curso fue buenísimo me ayudó a ordenar y estructurar mis conocimientos de Business Analytics

创建者 Ravi M

Jun 16, 2020

This was a terrific course. I have gained lots of insights into customer and marketing analytics.

创建者 Deelan C

May 28, 2020

It was a very insightful course. I will be looking for to use the learnings in the place of work

创建者 Sean Y

May 15, 2018

Good foundation basis for customer analytics. Could use some more practice and practice problems.

创建者 Ahmed S K

Aug 17, 2017

Excellent course. More real world examples in every lecture would add to the learning experience.

创建者 Tiago F T C

Nov 26, 2016

A wonderful way to get the most recent insights in this vast customer analytics thematic! Useful!

创建者 Ma. F R C

Aug 26, 2022

it was an excellent course. A little dificult, but very interesting. Thanks for share with us .

创建者 Michelle Q

Aug 31, 2021

This is a great course! I really enjoyed myself, especially with Eric Bradlow! Great professors.

创建者 Tori F

May 14, 2020

Amazing instructors! Such an interesting course. 10/10 recommend. I learned so much! Thank you!!