Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

NV

Feb 2, 2021

This my first course on Coursers. It has been a wonderful experience learning Customer Analytics From Wharton Business School. I gained a lot insights on how Customer analytics work in real life.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

701 - Customer Analytics 的 725 个评论(共 2,553 个)

创建者 tumu m

Feb 22, 2020

The course was great. Thanks to the instructors who have created this course and explained well.

创建者 Renee D

Oct 13, 2019

Great class with appropriate content for senior management. I would highly recommend the course.

创建者 Gabriel G

Mar 10, 2019

Great introduction to customer analytics , very interesting investigation and practical cases

创建者 Muhamad A M

May 8, 2017

Outstanding experience ! At least I understand the basic of Customer Analytics and its elements.

创建者 Rahul B

Aug 28, 2016

An Excellent course with lots of real world data as examples.It was a great learning experience.

创建者 Maisa H

Oct 13, 2022

Excellent insight on the future of predictive marketing and data analytics that we see today!!

创建者 shair K

Aug 18, 2020

This course was a refresher for me. i like the content and the materials shared. They are worth

创建者 Samuel F

Apr 2, 2018

Excellent course, highly recommended to those who wants a complete basis on customer analytics.

创建者 Abi 1

Nov 14, 2017

Very helpful. The case studies and insights were fabulous. Looking forward to more such courses

创建者 Hiren P

Jan 21, 2017

Thank you very much for this wonderful, smart, insightful, amazing course! I loved learning it!

创建者 Sarah S

Apr 21, 2016

Excellent, very good course, good mix of qualitative and quantitative with real-world examples.

创建者 Andrew V

Apr 14, 2016

I found this extremely timely and useful, I want to follow up on this with additional materials

创建者 Alberto V V

Dec 7, 2015

The fundamentals of Analytics as business decision tool adressing to solve managerial problems.

创建者 Maggie M Y

Mar 21, 2024

Thank you. I have learned a great deal from all professors in this customer analytics course.

创建者 Nancy T

May 31, 2020

Very good course with students who have background or experience in business field. Thank you.

创建者 Shashank

Apr 2, 2020

Well structured and maintains a good speed. The quizzes are of mixed levels. Enjoyed learning!

创建者 Amiya P D

May 26, 2019

its simply amazing. many dimension are covered. Astounding. thanks for this knowledge sharing.

创建者 Barbara M E

Sep 19, 2018

Perfect. It is not too technical but explain the main things to know about Customer Analytics.

创建者 Yamagani V

Jul 28, 2018

Excellent course course for analytics aspirants, well explained by highly experienced faculty.

创建者 NAVPREET K R

Jun 7, 2018

I really like the content and how well briefly explained the key topics on customer analytics.

创建者 abhijit s

Feb 11, 2018

its and excellent course..with a good flow of how things work and what are the application....

创建者 Waleed M

Dec 2, 2022

Very informative course and it will be more useful if you added extra practical applications.

创建者 Poornima P

Apr 27, 2020

Very insightful course. Knowledgeable speakers. New trending concepts were discussed as well,

创建者 Fábio R C

Oct 3, 2017

Good for understand the basics of Customers and marketing analysis. THe last week is amazing.

创建者 Gaurav K

Sep 21, 2017

Great insights about customer buying pattern and using analytics to help understand it better