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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

726 - Customer Analytics 的 750 个评论(共 2,553 个)

创建者 Enrique G P

Sep 9, 2025

10/10 Content, 10/10 Resources, 10/10 Specialization Structure and of course, 10/10 Teachers

创建者 秦辛捷

Oct 11, 2022

I still have some douts and if there is someone who can answer our quesiongs ,that's better

创建者 FARHAAN H

Apr 18, 2020

Excellent Course. Easy to understand and great work by all the professors of Wharton School.

创建者 vani n

Nov 29, 2019

VERY NICE PRESENTATION. NICE VIDEOS. USEFUL, INFORMATIVE. I REFER MY COLLEAGUES AND FRIENDS.

创建者 MELEBY N J

Oct 22, 2019

excellent skills and insights from which day to day critical business decisions can be made

创建者 Marc M

Jun 12, 2017

The video lectures were great and highly entertaining. I would highly recommend this course.

创建者 Rajesh R

Apr 6, 2025

Provides a good overview and foundation of the value and approaches for Customer Analytics.

创建者 Finosdir C

Jun 3, 2020

World class lecturing.specially , case study and the application slides are more versatile.

创建者 Christian A M

Dec 13, 2018

Me pareció muy interesante la informacion, la teoria y los metodos de analisis de clientes.

创建者 Youssef F

Jun 4, 2023

Great introductory course, wish it was more technical a bit, but the foundations are great

创建者 Tarryn M

Feb 9, 2020

Great introductory course on Marketing Analytics and basic knowledge on customer analytics

创建者 Nyanyuki O

Jul 9, 2017

This course is highly informative and eye-opening. The lecturers are of top-notch quality.

创建者 HIMANSHU K U

Apr 3, 2017

One of the best topics to read and also the faculty made this topic much more interesting.

创建者 Santiago F O B

Apr 27, 2022

Both theoretical and practical, a great introduction to this advanced management science.

创建者 Piyush v

Mar 17, 2022

Amazing Course, Great Faculty, Very good teaching technique, Thanks Coursera and Wharton.

创建者 Swastika S

Oct 15, 2020

The course was really great in addressing the important metrics of customer satisfaction.

创建者 Siddharth M

Sep 7, 2020

This is an amazing course for anyone willing to start their career in Business Analytics!

创建者 Eugene Q

May 11, 2020

Great course. Engaging content and lecturers. The assessment tasks were very challenging!

创建者 Naruto U

Oct 2, 2019

It is a great course learned many of the new tatics and many facts that are mind blowing.

创建者 kim g

Aug 30, 2019

A much more difficult course than I expected, but a great overview of business analytics.

创建者 Ifedapo O

Nov 21, 2017

The quizzes are harder than I thought!! But good content. Very educative and enlightening

创建者 Ina d O

Nov 16, 2017

Not really in-dept, but it is a nice overview and nice examples are given. An eye-opener!

创建者 Swapnil S J

Oct 22, 2016

Interesting insights on the power of data analysis on a customer level. Excellent course!

创建者 Luis G G G

Aug 10, 2016

This what you need to start understanding the business analytics field. excellent course.

创建者 Saket T

Dec 7, 2015

The best coarse I have ever attended on Customer Analytics. Its to the point and precise.