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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

751 - Customer Analytics 的 775 个评论(共 2,553 个)

创建者 Ajay P

Oct 13, 2015

Excellent course.

Enjoyed learning from the Wharton team.

Thank you for offering this MOOC.

创建者 Monika P

May 24, 2020

This course gave a wonderful insight on what customer analytics is and its huge scope. I

创建者 Deepak M

Sep 8, 2019

The course content is very informative and the way of explaining the content is awesome.

创建者 Mayank J

Jul 7, 2019

Wonderfully organized and orchestrated online course-work and study-material and methods

创建者 Belen F

May 24, 2019

Clear explanations of customer analytics, incredible support documentation and examples.

创建者 Nathan K

Jan 18, 2018

Loved it! All the professors were great. Loved the examples and real world applications!

创建者 Deleted A

Jul 7, 2017

It's really a nice course which is being taught in a very efficient and interactive way.

创建者 Luis R G

Jan 18, 2017

Tough class due to the material but very interesting and intriguing. Highly recommended.

创建者 Harshdeep S

Jan 7, 2016

Most Valuable asset to business. Lectures are very interactive. Glad Took the Course. :)

创建者 Iskender U

Feb 18, 2023

I love this course because it gave me so many valuable insights into business analytics

创建者 John T

Feb 21, 2021

Very strong course with exceptional educators and marketing related analytics concepts.

创建者 Subha D N

Aug 30, 2020

They are teaching you from the very basics and the way of teaching is pretty exemplary.

创建者 Deleted A

Jul 25, 2020

A wonderful course for starters who want to enter into the world of business analytics.

创建者 Raghul S R

May 6, 2020

Very insightful course that helps us understand multiple aspects of customer analytics.

创建者 Faisal A

Apr 14, 2020

a good introduction to the path , an eye opener to the floating opportunity before us .

创建者 Ananya

Apr 4, 2020

THIS COURSE WAS REALLY HELPFUL TO IMPROVE MY KNOWLEDGE ON A PART OF BUSINESS ANALYTICS.

创建者 Hrishita A

Oct 8, 2019

A very insightful course and helps in understanding of various models used in analytics

创建者 Elisa B

Jun 4, 2019

great course filled with high level understanding/practical use for customer analytics.

创建者 BHAVANI S V

Jan 28, 2019

Course was really helpful. And i learnt many things for my subject. Thanks to Coursera.

创建者 Prathamesh W

Dec 20, 2018

This is a great course for those who don't have any previous knowledge about analytics.

创建者 Nidhi J

Feb 15, 2018

One of the best courses I ever had. Thank You Coursera for letting me take this course.

创建者 Shashikesh M

Dec 10, 2017

Best course for business analyst, who wants to learn and understand customer analytics.

创建者 sahil d

Sep 16, 2017

It was a first time i saw the power of predictive modelling beyond the next sales cycle

创建者 Ayotunde A

May 28, 2017

learnt a lot from this. insights on how to apply customer analytics in my place of work

创建者 Subhankar D

Dec 16, 2015

Excellent course providing a good overview of customer analytics and the latest trends.