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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

776 - Customer Analytics 的 800 个评论(共 2,553 个)

创建者 Kevin S

Jul 28, 2022

Um ótimo curso com método extremamente didático e ótimos professores. Recomendo muito!

创建者 A A

Nov 23, 2021

IT IS A VERY HELPFUL COURSE, I ACQUIRED A LOT OF INFORMATION ABOUT CUSTOMER ANALYTIC.

创建者 Sid S

Nov 4, 2020

Great course, taught really well, with real-world examples which make it easy to grasp

创建者 Jennifer L

Oct 5, 2020

Wonderful course for anyone who wants to learn the basic theory of customer analytics.

创建者 rebecca s

Aug 25, 2020

Really interesting, engaging, and very thought provoking. I really enjoyed this course

创建者 Miguel A F A

Oct 28, 2019

Delighted to have been in one of the most productive courses I have done in my career.

创建者 Kali P P

Nov 21, 2024

The examples and teaching methodology are very nice to comprehend the subject matter.

创建者 Jorge P G

Jan 29, 2022

An excellent overview. Maybe the predictive models should be shared with more detail.

创建者 Camilo I R G

May 1, 2020

Muy buen curso, siento que tiene mucho contenido interesante! Muchas gracias por todo

创建者 R Q

Apr 4, 2020

Is a very complete module for starting in BI. Warthon always deliver quality products

创建者 Lidiya G

Feb 26, 2020

Very well-composed course with real world examples, engaging and challenging quizzes.

创建者 Tarek M

Feb 3, 2020

Very beneficial course that taught me the essentials for data and customer analytics!

创建者 Berke B

Apr 26, 2018

Especially liked Week 5 with Eric Bradlow. I'll be looking at other courses from him.

创建者 Danillo S

Oct 10, 2015

Excellent content and well distributed classes. Glad to be a part of this initiative.

创建者 Adirut J

Apr 29, 2021

its very good Customer Analytics course I ever studying before, very great thank you

创建者 Bui

Mar 22, 2018

Very good introduction to customer analytics! All professors are really fascinating!

创建者 Haoyu C

Oct 28, 2017

Great course, fantastic delivery and interesting cases. Very helpful and insightful.

创建者 Barbara

Oct 16, 2017

very helpful course, provides very intersting informations about customer behaviour.

创建者 Farid A

Jun 4, 2017

That is a great course for those who have little background on given issues. Thanks!

创建者 Vlad O

Dec 11, 2016

Fantastic course which combines interesting theory and bright examples. Fascinating!

创建者 Ezinne c

Feb 24, 2022

the lectures were so easy to understand and it covers quite some interesting topics

创建者 Dr N S

Nov 2, 2020

Nicely conceptualized course. Gives a detailed understanding on the subject matter.

创建者 Evelyne O

May 6, 2020

Very dense content. Great professors. Quizzes were tough. Overall, I learned a lot.

创建者 Manjot S D

Apr 12, 2020

really really great course must try as it is detailed and give relevant information

创建者 Vinicius B M

Apr 11, 2020

Curso muito útil para entender a dimensão dos clientes e como otimizar sua triagem.