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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

826 - Customer Analytics 的 850 个评论(共 2,553 个)

创建者 Shean

Jul 3, 2017

Great entry level course for those who would like to get a business analyst job.

创建者 Mumbi

Dec 21, 2020

GGreat insights, excellent delivery. On overall very very helpful in my journey

创建者 Abhishu R

May 17, 2020

It was awesome. I loved it. Thank You Coursera and the Wharton Business School.

创建者 Olayinka O

Apr 4, 2020

Awesome !!

I learnt alot of practical lessons which i intend to apply to my role

创建者 mochamad a

May 16, 2017

there is should be some practical analysis in excel just to show data analytics

创建者 RUDRA

Sep 21, 2016

Very Useful Course. Dealt in detail. Lectures are Lively and examples are apt.

创建者 FEMMY P

Dec 20, 2020

Well detailed, and it carries content that will help you think outside the box

创建者 JIng Z

Feb 9, 2020

Very informative course , I would recommend everyone to checkout this course !

创建者 José A R O

Aug 27, 2018

Excelente contenido que me ha ayudado a tomar mejores decisiones en mi trabajo

创建者 Naman J

Jun 13, 2023

i have learned so many things related to customer analysis from this course .

创建者 Gautam

Nov 12, 2022

Real deep insights into analytics about customers at the most granular level.

创建者 Charles U

Sep 16, 2020

The course was quite insightful into the world of Data and Customer Analytics

创建者 Shawn F

Jun 2, 2020

Great practical information from knowledgeable instructors. Would recommend!

创建者 Philip C

Jul 17, 2018

The course has very current and exciting contents offered by the best tutors.

创建者 Muhammad A B

Jul 19, 2016

The course is very recommended for business development, analyst, or manager.

创建者 Lloyd M

May 21, 2020

Some basics but lots of useful facts, prompted me to take the specialization

创建者 S B

Aug 26, 2019

Very insightful and gained lot of new information and trend in analytics!!!

创建者 Saurabh S

Dec 3, 2018

Amazing course!Helped me a lot in improving my marketing analytics concepts.

创建者 Claudio N

Nov 15, 2017

Te da una buena noción de lo que es "Customer Analytics" y sus aplicaciones.

创建者 Borden D L

May 29, 2017

Excellent teaching. Many tutors speak with true passion. Highly recommended.

创建者 李云圣

May 24, 2017

nice course, but I think I need some basic background to get a better grade.

创建者 G

Oct 18, 2015

Very nice course and great professors. You won't feel sleepy in this course.

创建者 Sunil K

Oct 18, 2015

Learnt newer things, cleared past assumptions, better say, Unlearned them...

创建者 Atakan T

Apr 30, 2021

It's a comprehensive course that requires analytic thinking skills to pass.

创建者 Shih-Wei W

Sep 28, 2020

I learned how to use different viewpoint to analyze data in business field.