Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

851 - Customer Analytics 的 875 个评论(共 2,553 个)

创建者 Vishwadeep S

Apr 19, 2020

Extremely engaging course with focus on real-life examples and case studies

创建者 Pradhyumna R

Jun 6, 2019

study slides should be made available like a revision before the assignment

创建者 Utsav G

Nov 16, 2017

A very nice course. Develops interest in analytics using basic explanation.

创建者 Navin C N

Nov 24, 2016

Helped me a lot for basics. Examples and case studies are well articulated.

创建者 Olagoke A

Mar 25, 2022

Powerful introduction for learners with zero knowledge in data engineering

创建者 Prerana M

Oct 18, 2020

Granular level understanding of how to leverage data for customer success.

创建者 罗成毅

Aug 16, 2017

thank you for all , this help me a lot. you people are creating new world!

创建者 Ricardo M L M

Jun 10, 2017

It´s amazing course, I learned Customer Analytics, big data, data minning.

创建者 Sean M

Jan 6, 2016

This was the best out of the courses hands down!!!! Well done to the Profs

创建者 Pornpen K

Jan 27, 2022

Explore more types and example of Customer Analytics including case study

创建者 Intan L K

Apr 17, 2021

this course make me know the tool of analytic that I haven't meet before.

创建者 :Royal-Ishan: E

Aug 27, 2019

This course was challenging but I learned a lot about customer analytics.

创建者 rayaheen a

Apr 9, 2019

I really enjoyed this course. The content is very comprehensive and rich.

创建者 Amenze E

Dec 11, 2018

The course provides awesome insight into the world of Customer Analytics.

创建者 Sasha C

Nov 25, 2018

¡Excelente! Abarca muy bien los principios básicos del Customer Analytics

创建者 shubham g

Aug 2, 2017

Probably one of the finest courses to cover basics of Customer Analytics!

创建者 Avinash K

May 27, 2017

Prof. Eric Bradlow was the best professor that taught me marketing. EVER.

创建者 Nadia K

Oct 13, 2020

insightful and inspiring. Combing theory with case very well. Recommend!

创建者 Himal B

May 27, 2020

was a very helpful platform, it really added much value to my knowledge.

创建者 Chui C F

May 24, 2019

Excellent with many practical real life examples to explain the concept.

创建者 Sai K S

Jul 10, 2018

Awesome material by Wharton. Great professor. Eric Bradlow was the best.

创建者 umer l

Mar 12, 2016

Great course and beautiful presentations..thanks to all the Professors..

创建者 Kundan P

Dec 20, 2023

I got some valuable points from this course which everyone should learn

创建者 Ishita S

Jul 11, 2022

This course has a lot of concepts and the way they explain is too good.