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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

876 - Customer Analytics 的 900 个评论(共 2,553 个)

创建者 Bhaavya C

May 8, 2020

This course provides great theoretical knowledge of Customer analytics

创建者 Christina T

Sep 20, 2019

Very nicely organized, high-quality class. Definitely worth the effort.

创建者 RAHUL G

May 24, 2019

Professor Bradlow was amazing. I'm going to remember most of his stuff.

创建者 Ribka A M

Jul 14, 2018

Very, very a good and applicative course. You have to join this course!

创建者 Amarpal C

Sep 22, 2017

Amazing insights along with practical examples and real life scenarios.

创建者 yaffa l

Oct 17, 2016

really loved this course. will be recommending it to our hr department.

创建者 Steven C C

Jan 6, 2021

Challenging and mind expanding. Thank you for the valuable knowledge.

创建者 Kim R

Sep 14, 2020

This was so informative and interesting, I really enjoyed the content.

创建者 PRADEEP R

Sep 3, 2020

This course is very effective. I really learnt a lot from this course.

创建者 Rishabh S

May 23, 2020

Very good content accompanied by great examples and practical problems

创建者 Tanaz A

Apr 29, 2020

It was fun. Got some new things to learn. All in all a good experience

创建者 dxprashant100

Dec 27, 2019

One of the best specializations for the carrier in Bussiness analysis.

创建者 Amar S

Jun 3, 2019

The course is very informative and also imperative for young students.

创建者 Cecilia

Mar 25, 2019

It's very helpful for beginners to know more about customer analytics.

创建者 pranita n

Jan 7, 2018

very helpful course if you plan to make your career in service sector.

创建者 Rolf S

Jul 20, 2017

Quiet basic in the beginning, getting very interesting over the weeks!

创建者 Ahmad a

Feb 2, 2017

I have enjoined taking this course and learned a valuable information

创建者 Alex O R C

Apr 18, 2016

Excellent for Marketing Consultants and new quantitative professionals

创建者 indrajit g

Apr 3, 2023

One of the best course in Business Analytics and Customer Ananlytics

创建者 Joshua M

Jun 18, 2017

I love it so far, and it is helpful for starting a career transition.

创建者 Anindya C

May 3, 2017

amazing course designed in a simplified manner ....god bless coursera

创建者 Thu H

Dec 5, 2016

Very helpful course for better understanding about customer analytics

创建者 James W

Oct 8, 2016

An eye opener ! a must for all in Marketing , Advertising and beyond.

创建者 Ifeanyi T I

Jul 24, 2016

The course did justice to Customer Analytics and showed new insights.

创建者 Nawabzada T r

Jan 25, 2024

A very informative analytical course , brilliant learning experience