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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,957 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

1801 - Customer Analytics 的 1825 个评论(共 2,553 个)

创建者 John E

Dec 22, 2018

Was really interesting...but the predictive Analysis part wasn't well detailed, the clumsiness was something else. I mean the illustrations and all. But all the same,it was really impactful.

创建者 Mohammed H

Nov 22, 2016

I found this course productive and useful. Highly recommend it to people who are interested in learning 21st-century marketing. Thanks to Wharton School and Coursera for creating the course.

创建者 Sam E

Apr 3, 2016

I learned new information on how to look at customer data and evaluate customer loyalty. I am not sure how I will use this information, but it may be valuable in models I may need to build.

创建者 Kareem E

Apr 10, 2019

Course provides the essential information on the topic from a top level, providing a broad range of knowledge, however it doesn't go into depth as to how to execute the models discussed.

创建者 Octavian C

Sep 25, 2015

Good eye-opener for the theme. Definitely a starting point for either people interested in pursuing this career, but also for consume to better understand the business world around them.

创建者 Audrey H

Sep 30, 2018

This course was very insightful and informative for the understanding of what to look for (types of questions to investigate) and how to go about constructing the data on our customers.

创建者 Abhishek M

Dec 14, 2020

It was a very good course with valuable aspects to learn and explore. All the professors were very fine in sharing the information especially Prof. Iyengar.

All together worth the time.

创建者 husam m

Aug 3, 2019

We need to work more on the information flow through the lectures, students can easily lose track (except, the fifth week was great in reiterating the outline).otherwise great material

创建者 abhijeet c

Jun 18, 2019

This is a very useful program to understand the basic concept. Faculty explanation was crisp and easy to understand for beginners. Expecting more such courses but at an advanced level.

创建者 RamaKrishna G

Mar 29, 2018

Was useful study. Would be great if more in depth data set models covered by any of the professor with real life case, by applying techniques likes RFM models, Market Basket Analysis.

创建者 RAHUL A

Aug 13, 2016

It was a great opportunity to study on Customer Analytics. Though I have read some techniques during my under grad study but I was not aware that when and where to apply these models.

创建者 Ricardo R

Mar 26, 2016

Would have liked to see more quantitative parts!

Maybe for next time an assignment where we get an excel sheet and we need to identify ourselves which customers are the most profitable

创建者 Karan K

Nov 1, 2022

The course was fantastic to understand the basic concepts of Customer analytics but the it really lacked a math part to get to know about models and other numerical analysis methods.

创建者 Babuprasad S

Jul 28, 2016

Great amount of theory was covered, only the PREDICTIVE one was going over the head, but was able to google and map the concept/context and understand.

Thanks you for this.

Babuprasad

创建者 Robin Z

Sep 20, 2020

I'm a non-business major student and I find myself learn some interesting theories and facts through this course. Though I hope there will be more technological contents included.

创建者 Muhammad N

Jun 28, 2020

Business Analytics with specialization in Customer Analytics is recommendable course for those who have data driven marketing analytics background and wants to enhance their skill.

创建者 sanyam j

Sep 15, 2020

More of a theory part, but it could improve drastically if some basic practical knowledge is been given, like it could even be excel analytics for few models. Rest it was Amazing!

创建者 Sarah F

Jun 11, 2018

Very good thank you.The rate is that I am very much into People Management in concerns than customers, but progress in this field, from Sales to Customer Analytics is tremendous!

创建者 Shyamala S

Mar 11, 2020

The content was absolutely engaging and covered recent trends which is the need of the day. Wonderfully delivered by the resource persons in a crisp manner. Kudos to the team!!!

创建者 Nikhil H

Mar 20, 2025

Some of the content is a bit dated and should be updated. Overall, it's still a great primer on how essential it is to act on the data-driven insights for effective marketing.

创建者 suma r

Oct 13, 2019

It is a very informative course, precise to point and a lot of subject covered within a time period. It can be even more helpful if technical stuff could be explained. thankyou

创建者 Andrew M

May 1, 2017

Much of the last two weeks was either unnecessary information, or the quizzes contained answers that were somewhat arguable in different contexts. Overall, a valuable course.

创建者 SAURAV G

Jun 14, 2019

The course was far better than I expected. It has covered all the various portions that one need to know while they are trying to analyse customers. Thank You for the course.

创建者 Yingdong L

Nov 22, 2018

Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.

创建者 Dharun P R

Sep 15, 2019

Most of the calculations mentioned in the slide could have been elaborated.

Better & slightly complex examples with multiple variable could have been included in the lesson.