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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

2176 - Customer Analytics 的 2200 个评论（共 2,554 个）

创建者 Hossein G

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Sep 1, 2021

conceptual but not practical enough

创建者 Diko A D

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Mar 23, 2017

very interesting course, insightful

创建者 Abhijit K

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Feb 13, 2017

great insight on customer analytics

创建者 yanqing z

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Mar 9, 2016

entry level, good to know knowledge

创建者 Svyatoslava

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Apr 17, 2020

Interesting and challenging course

创建者 Rishav A

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Nov 18, 2019

very informative and knowledgeable

创建者 Rizwan Y

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Mar 4, 2019

Great Course, I loved the content.

创建者 Gavin O

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Aug 5, 2016

Good starter course on the topic.

创建者 liz a

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Nov 11, 2018

it was really good and thorough.

创建者 plassey p

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Aug 12, 2018

Great introductory level course.

创建者 Nadeem K

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Aug 2, 2025

Not enought quantitative models

创建者 Vaasanthika R

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Jul 11, 2020

the course was very insightful.

创建者 Yinghao C

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Mar 17, 2020

Easy to understand, good course

创建者 Munavar A

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Feb 8, 2017

Practically applicable concepts

创建者 Karthikeyan M

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Oct 22, 2015

Lot of Assignments can be added

创建者 Geo P

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Aug 24, 2020

more theoretical as i expected

创建者 Bianca C

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Aug 3, 2020

Great course to gain knowledge

创建者 Ole-Christian B

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Aug 1, 2019

Helpful and with good insight.

创建者 Gazal A

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Oct 15, 2015

Wonderful information Thankyou

创建者 Gabriel A M

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Jun 2, 2016

great course, new perspective

创建者 Julian A

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Apr 23, 2020

This course is a 100% theory

创建者 Pradyumna M D

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Apr 19, 2020

The course is designed well.

创建者 Théo T

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Jan 9, 2017

Intersting yet very basic ;)

创建者 DARINE E Z

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Nov 3, 2020

A very insightful course :)

创建者 澍旸 陆

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Apr 30, 2020

Useful, but less data skill