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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
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11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据：

2201 - Customer Analytics 的 2225 个评论（共 2,553 个）

创建者 澍旸 陆

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Apr 30, 2020

Useful, but less data skill

创建者 Srestha K

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Jun 10, 2016

INFORMATIVE AND INTERESTING

创建者 Jose M A

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Sep 26, 2024

the y speak really quickly

创建者 Ajay

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Dec 14, 2019

Good course for beginners.

创建者 William P

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Mar 4, 2016

Stunning and mind blowing!

创建者 Ayo S

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Apr 2, 2018

It was quite informative.

创建者 Andres

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Jan 5, 2018

Good as basic information

创建者 Pouya S

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Jul 18, 2021

It was very insightful.

创建者 Sanket P

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Dec 11, 2018

lengthy course material

创建者 Jorge A

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Jun 24, 2019

Very good!!! Thank you

创建者 Ishan A

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Sep 9, 2018

Its really really good

创建者 SI P

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Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

创建者 Salman A

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Dec 26, 2016

Overall a great course

创建者 Mohammad A Z

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May 10, 2020

This was very helpful

创建者 Sandeep K

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Apr 14, 2017

Thanks for your help.

创建者 KASHIKA J

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Jul 12, 2020

it is great indeed.

创建者 吴泽建

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Jul 12, 2018

很好的课程，就是缺少一点讨论，否则更好

创建者 Cristina S d K

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Apr 30, 2016

Interesting content

创建者 Piyush K

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Sep 28, 2020

best experience !!

创建者 Moiz V

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Jun 8, 2019

Good going so far.

创建者 Naveen N

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Nov 27, 2017

Hard to read graph

创建者 Diego V M

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Oct 12, 2017

Muy recomendable!

创建者 Taiwo O O

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Aug 24, 2020

Wonderful course

创建者 Mohammed N

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Jul 4, 2018

Need certificate