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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

2376 - Customer Analytics 的 2400 个评论(共 2,553 个)

创建者 Leandro R H

Feb 7, 2016

The class should provide further reading to develop advanced topics. It's just a general overview.

创建者 Javier J

Sep 16, 2020

A lot of Profs self-promotion with little substance, no math and an just guessing on the quizzes.

创建者 Gopalji T

Oct 7, 2019

Should have more technical analysis level details to perform some analysis and check the outcome

创建者 Ruben S

Nov 12, 2015

Although it is quite basic, it is a good starting point for someone new in Customer Analytics

创建者 Akshay B

Dec 25, 2017

It is a good course about the usage and the application of Analytics in real world problems.

创建者 Daniel P

Sep 18, 2015

Boring.

too much talk about the same thing. Online courses must be faster, in my opinion...

创建者 Andrei M

May 5, 2020

Teach what your exam - exam what you teach. Week 3 is especially horrible in this term :(

创建者 Febiana N R

Mar 8, 2020

Week 3 are hard to understand and it is like built for someone with marketing background

创建者 Pallavi G

Jan 27, 2017

Great learning experience, although it could be more practical from the very beginning.

创建者 Adarsh

Feb 12, 2020

Could have been in a detailed manner and more study material should have been provided

创建者 Borisov P

Aug 30, 2016

I think we could jump in theory a bit faster, week 1 and 2 are basically introductory.

创建者 Pedro H d M H

May 5, 2016

The first week is the only one that is really worthy. The others are too superficial.

创建者 Gagan M

Dec 3, 2015

Exercises were fine, but some more detailed reference material would have been great.

创建者 Ahmed M

Nov 24, 2019

i believe with more recent and new case studies on the tech-companies would be great

创建者 Osman C

Oct 30, 2017

Me gustaría ver más ejercicios numéricos, para poder aplicarlos en nuestros trabaj

创建者 Ebad A

Sep 24, 2019

Overall a good course but I felt that parts of it were too theoretical and long.

创建者 siddhant d

Sep 25, 2022

Overall, the explaination is adaption, But in may not be much relevant in 2022

创建者 Abhinav A

Nov 9, 2017

Focuses more on what is there in Customer analytics than how is analytics done.

创建者 Anuradha G

Aug 7, 2022

Some of the models and statistics should have been given in depth explanation.

创建者 Erika C

Aug 28, 2020

Good theory, zero practice or info on how to build, run regression or models.

创建者 Sandeep K

Oct 25, 2021

Too much theoritical and could have concentrated more on the regression part

创建者 Heidhee A V

Jul 30, 2021

I find week 5 topics most interesting as I learn actual application samples.

创建者 Ch F

Mar 22, 2020

Good overview course but some information is too topline & already outdated.

创建者 Yuduan L

Oct 28, 2015

The course structure is good. If there is more real cases, it would be good.

创建者 Raoul G

Oct 13, 2015

Very much bird eye view. Not a lot of detail. A lot of obvious statements.