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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
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11,951 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据：

2426 - Customer Analytics 的 2450 个评论（共 2,553 个）

创建者 Ankit A

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May 18, 2018

Could have been more detailed into mathematics and models

创建者 Niv U

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Oct 9, 2015

More hands-on experience would make this course better.

创建者 Sonal A

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May 27, 2020

some of the parts were extremely unclear rest was good

创建者 Vainathayamalan V

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Jun 16, 2018

No Tests allowed for free is completely unacceptable

创建者 Jason G

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Mar 17, 2016

Does not have very engaging material or assignments.

创建者 Celine X

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Apr 10, 2016

need more specific tools instead of pure concepts.

创建者 Leonardo A

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Dec 5, 2015

I little to much superficial. But still usefull.

创建者 AJINKYA S

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Jun 30, 2025

university level knowledge, useful for basics.

创建者 Keanan T

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Jun 15, 2024

very theoretical, i dont like his indian voice

创建者 Shirley Z

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Dec 17, 2019

The instructor is extremely dull to listen to

创建者 Denis G

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Dec 15, 2015

There are not enough quantity of assignments.

创建者 JIGISHA R P

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Mar 22, 2022

fOR BEGINNNER ITS GREAT INSIGHT OF MARKETING

创建者 Sukirtha S

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Oct 14, 2020

Pretty outdated but still somewhat useful!

创建者 Purvi B

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May 7, 2024

why is there no name on the certificate.

创建者 Alexandra A

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Aug 17, 2020

Lectures are very dry and unengaging.

创建者 Luis M

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Jan 19, 2022

Some information needs to be updated

创建者 Brittany M E

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Mar 28, 2017

Lots of talking, not a lot of doing.

创建者 Terry-Ann L

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Feb 21, 2016

I found this course difficult...

创建者 MUHAMMAD A S B A R

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Dec 12, 2017

A good workout for my brain :)

创建者 Cedric G

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Apr 5, 2016

week 1 is a little complicated

创建者 Kumar A

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Jun 21, 2016

It's provides good exposure!

创建者 Diego F G

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Feb 16, 2016

Good, but not on my scope.

创建者 Jiaqi Z

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Sep 25, 2016

not so interesting

创建者 Saira B G

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Aug 19, 2016

For the secod week

创建者 Mohamed M

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Oct 19, 2016

very high level