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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1076 - Introduction to Marketing 的 1100 个评论(共 2,547 个)

创建者 Duane P M

Feb 11, 2021

This is my favorite course. They explain it very well! Thank you! Duane

创建者 Aastha S

Aug 20, 2020

It was a very informative and descriptive course. Enjoyed completing it.

创建者 Sherif S Z M

Jun 15, 2020

I'm really learned too much from this course, very simple and productive

创建者 Kristina H

Oct 13, 2019

Great course, great professors - comprehensive, but very well explained.

创建者 Zekarias G H

Feb 1, 2017

It gives me the basic essence of the modern marketing system. I love it!

创建者 Nahela A

Feb 12, 2016

Introduced marketing in a simpler structured way. the perfect overview.

创建者 brian s

Feb 10, 2016

I thought this class was very informative and helpful to me. Thank you.

创建者 kaung n

Dec 7, 2015

Teacher Kahn is very good at explaining marketing and understand easily.

创建者 Mikhail S

Jan 31, 2021

Very good one! I will definetly recommend this course to my colleagues.

创建者 vibhor n

Aug 4, 2019

Nicely explained covering the basic concepts. A very good introduction.

创建者 Thonia C

Feb 24, 2017

This course was very important for me, thank you to all the organizers!

创建者 Deepanshu R

Jun 17, 2016

I really enjoyed the course. I learnt a lot of things from this course.

创建者 Jingbo Y

Jun 6, 2016

The contents are useful and helpful! They are related to real problems!

创建者 Russell D

Mar 20, 2016

Nice introduction to marketing with solid coverage of digital channels.

创建者 Ademilua O N

Apr 14, 2020

This course and the facilitators will positively beat your expectation

创建者 luo l

Sep 26, 2023

important basic knowledge; introduced lots of concepts with examples!

创建者 S.R. D

Jul 7, 2023

Excellent professors and real practical material that is interesting.

创建者 ayush g

Sep 12, 2020

Amazing course for the people with no background in business studies.

创建者 Nadeem B D

Jun 30, 2020

Informative, Fun, Striaght Forward, Not too challenging. Great course

创建者 Eduardo R S d l P

Jun 14, 2020

The best course in coursera that i already take, excellent professors

创建者 Neha K

May 14, 2020

Very accurately designed, the explanation to all modules is wonderful

创建者 jennifer g

Apr 7, 2020

very helpful information presented in a simple easy to follow manner.

创建者 Alvin B

Dec 24, 2019

I learn a lot! Thanks for this content both on coursera and Wharton..

创建者 Osama M A

Jul 24, 2018

Was a great course , thanks many thanks <3

sincerely.....

Osama Asal

创建者 Siddharth V

Jun 30, 2017

You cannot ask for a better course when it comes to Marketing Basics.