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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1101 - Introduction to Marketing 的 1125 个评论(共 2,547 个)

创建者 Arucha B

Sep 24, 2024

I have never felt so much enthusiasm learning about something before

创建者 Therhey C

Jan 24, 2021

it is a very interactive course that could definitely make you learn

创建者 Aleksia R W

Aug 12, 2020

I would recommend this course. The reading material was interesting.

创建者 Chelvam D r

Jun 3, 2020

Very informative and learned a lot of practical aspects of marketing

创建者 Deleted A

Mar 23, 2020

Great teachers and great course. Learned so many new things. Thanks!

创建者 Maya H

Mar 7, 2020

Great course that thoroughly covers all basic concepts of marketing!

创建者 Kanupriya B

Oct 1, 2019

Awesome course with clear concepts to understand even for beginners.

创建者 Deleted A

Jun 11, 2017

I learnt about useful info of Marketing through the course. Its good

创建者 Guillermo D G

May 30, 2017

Great Course, well designed and very useful information I learned!!!

创建者 Pardis H

Jun 24, 2016

Very attractive course, great explanation :) I absolutely recommend!

创建者 Ghulam a

Feb 29, 2016

What an amazing experience I had with this course .

Thanks coursera.

创建者 Anna S

Feb 29, 2016

It's very interesting course with a lot of examples and good tutors.

创建者 Shantanu P

Feb 6, 2016

The course is very well designed to explain Marketing in a nutshell.

创建者 Krutovoy R

Sep 30, 2018

Very informative! Dear professors, thank you for this great course!

创建者 Uppala S A

May 7, 2018

The ending optional videos show the usefulness of all the concepts.

创建者 Felipe B

Mar 8, 2018

excelent explanation. natural teaching and well structured content.

创建者 Brittany H

Jan 6, 2018

very comprehensive overview, articulate and well-designed lectures.

创建者 Shreyas T

May 30, 2017

Great Course to learn how Marketing is fundamental to any business.

创建者 B19EE021_ N K

May 2, 2021

very informative. i really appreciate

thank you UOP

thanks courcera

创建者 Matt

May 15, 2020

Absolutely amazing content! I couldn't recommend this course more!

创建者 Raghav B

Jul 13, 2019

Really informative for getting an idea of how marketing functions.

创建者 Patrick D

Dec 10, 2017

I really enjoyed this and learned a lot. Great class and topical.

创建者 Prateek S

Jan 31, 2017

Great course.But kindly provide PDFs of lecture notes if possible.

创建者 ALAN P

Jan 5, 2016

great and i want more dense content of it and a lato sensu degree.

创建者 MANN

Sep 30, 2023

Must do course which offers great insights and in-depth knowledge