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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1251 - Introduction to Marketing 的 1275 个评论（共 2,546 个）

创建者 rubens m s

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Aug 14, 2017

Great! It is clear, full of information, very didatic!

创建者 Deleted A

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Jun 19, 2016

Extremely structured and profound lectures! Great job!

创建者 Christopher R

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May 25, 2016

Great course. You get out of it what you put into it.

创建者 Amit S

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Mar 20, 2016

I have just started this course and am already hooked.

创建者 Emmerito S P

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Mar 12, 2025

the course help a lot for the foundation of marketing

创建者 Obi O

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Jun 9, 2020

Informative course with useful introductory material.

创建者 Tylow L

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Apr 15, 2020

Helped me to get a greater understnading of marketing

创建者 Gerardo B R

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Apr 14, 2020

Very useful and practical examples, great instructors

创建者 Chris V

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Oct 27, 2018

Very quick and easy course for marketing foundations.

创建者 Hanbin Z

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Jul 22, 2018

Very good lectures for beginners! Strongly recommend!

创建者 Rupen C

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May 27, 2017

Really nice course with elaborate coverage of topics.

创建者 Chass a

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Dec 29, 2022

Me ha ayudado a entender y organizarme perfectamente

创建者 Md. D N

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Apr 22, 2021

the course was great. I go many new insights. thanks

创建者 Nishad

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Oct 23, 2020

its really an amazing experience to learn new things

创建者 Anuj S

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May 6, 2020

An extremely comprehensive and well designed course.

创建者 Sunil A

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Apr 18, 2020

Its a great course to do and clear a lot of concepts

创建者 AYESHA S

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Apr 12, 2020

Prof Barbara Kahn was amazing. Learnt a lot from her

创建者 Juan F P G

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Aug 14, 2019

it is a great course, is really complete . thank you

创建者 Sanjit M

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Mar 27, 2018

Fantastic course, covers the fundamentals very well.

创建者 Han-Chuan T

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Feb 15, 2018

very straightforward and I got what I wanted to know

创建者 Biswapati B

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Jan 13, 2018

Well rounded course to introduce marketing concepts.

创建者 Paul P A

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Oct 12, 2017

Wharton's marketing course is engaging and relevant.

创建者 Shivam K

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Jul 25, 2017

Great Course. Awesome Professors! Thank you so much.

创建者 Nasreen

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Jul 17, 2017

I really learned allot about marketing and business.

创建者 Lim C L V

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Jun 21, 2017

great course.. great high quality videos and slides!