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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,378 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1776 - Introduction to Marketing 的 1800 个评论（共 2,545 个）

创建者 LISSY M

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Apr 12, 2025

Excellent course

创建者 linda g

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Jan 10, 2024

loved the profs.

创建者 sandra c

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Oct 27, 2023

I learned a lot!

创建者 precious m

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Aug 17, 2023

one of the best!

创建者 Riya S

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Sep 19, 2022

very imformative

创建者 yamil r

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Mar 8, 2022

Awesome course !

创建者 Muhammad I

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Nov 9, 2021

Very informative

创建者 Thomas L

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Oct 18, 2021

very informative

创建者 Ahmed S

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Aug 25, 2020

excellent course

创建者 Haripriya J

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Jun 27, 2020

very informative

创建者 Rahul S

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Jun 17, 2020

Very Informative

创建者 Ana P S

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Jun 1, 2020

great course !!!

创建者 Steven G

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May 12, 2020

Learned so much!

创建者 Tarang D

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Apr 15, 2020

Fantastic course

创建者 Ali I

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Jan 22, 2020

excellent course

创建者 onigbinde f

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Dec 27, 2019

Great experience

创建者 Глактионов Е В

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Jul 4, 2018

Это великолепно!

创建者 Iniobong O

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May 24, 2018

very educational

创建者 Mahdi T C

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Mar 29, 2018

i love marketing

创建者 yuhannah

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Sep 5, 2017

为宾夕法尼亚大学疯狂打call！

创建者 Piyush R

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Aug 7, 2017

Excellent course

创建者 ankur s

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May 15, 2017

excellent course

创建者 胡若安

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Mar 23, 2017

good. i like it.

创建者 Sumana P

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Feb 14, 2017

Very informative

创建者 Miltina N

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Jun 28, 2016

Excellent course