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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,326 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

筛选依据:

676 - Introduction to Marketing 的 700 个评论(共 2,534 个)

创建者 sofia c r f

Oct 31, 2016

I really liked this course and I am thanked for having the opportunity to be part of this community and of course to attended it

创建者 Chloe Z

Aug 15, 2016

This was a great course! Well-paced, great format, and lots of interesting, memorable information. It made a ton of sense to me.

创建者 Andrew F

Jan 20, 2016

Really enjoyed that this course featured multiple professors each with their own area of expertise. Thanks for the great course.

创建者 Caroline C

May 11, 2020

This is honestly one of the best online classes I've ever taken. It was easy to understand the professors and to follow along.

创建者 Madeline L B

Jun 29, 2018

This course was a perfect way of introduction to marketing! It was very informative without being overwhelming; great course!!

创建者 赵念

Aug 7, 2017

非常好的入门课程!对于像我这样从来没有接触过商科课程的学生来说,通过阅读课前材料,学习课程视频,非常快速、有效地建立起了市场营销的知识框架。三位老师的讲解都非常清晰,有条理,很有自己的洞见,拓宽了我的思维,举的例子也都能帮助我更好地理解一些抽象的概念。

创建者 Judy J

Apr 29, 2022

Teachers are super professional, the contents are not only interesting but also logical. I benefited a lot from this lesson.

创建者 Vinay A K

May 6, 2020

Abundance of knowledge presented in simplest format. Thanks to all Professors, assistants and team who brought this together.

创建者 Jack S

Apr 1, 2020

It teaches you many skills and techniques for running a business. It helps you view the world as a totally different person.

创建者 Elekwachi P A

May 5, 2017

Great Course. The instructors made it easy to understand. I look forward to applying the knowledge i gained form this course.

创建者 Romulo R

Jan 17, 2016

Waoow... This course is so cool... I really enjoy studying this subject and could extend my knowledge beyond my expectation.

创建者 Richard D

Aug 25, 2021

Well presented and good allround course for novices or more advanced marketers looking to check and refresh their knowledge.

创建者 Raymond E

Sep 30, 2020

Excellent course on the fundamentals of marketing. A lot of material is presented, so it is imperative to take good notes.

创建者 Anshu A

Jun 5, 2020

It was an amazing course for introduction to marketing and it's various aspects. I genuinely appreciate the course structure

创建者 Joan C

Apr 6, 2020

everything is good and informative but the professor raju should improve his discussion because I can't seem to concentrate

创建者 Fabio J d O

Feb 18, 2016

Awesome Teachers and all the content is clear and very good. I wish to learn more of Marketing and Business. Thank you all.

创建者 Juachi O

Jul 4, 2022

I really enjoyed learning this course especially Professor Khan's classes. Very insightful and a great introduction for me.

创建者 Pranav C

Jun 24, 2020

Absolutely brilliant explanations of the course material. I have had the best time learning everything. Thank you so much!

创建者 Abhishek P

Feb 7, 2019

Very clear, easy-to-understand and well organized coursework.

One of the best business courses on Coursera, if not the best.

创建者 Yasiru I

Jun 4, 2020

The course was quite interesting and I learnt a lot. Especially, the use of real life examples made it much more practical

创建者 Amrish S

Oct 22, 2017

Excellent course with relevant content organised in a logical order. The professors keep the continuation in the concepts.

创建者 Deleted A

Mar 12, 2022

There's a noticeable lack of exercise to cement the knowledge you learn; it still doesn't harm the quality of the course.

创建者 Bharat V

Aug 4, 2020

Very good course. Great insight about the marketing, innovation in marketing, current trends and future of the marketing.

创建者 Beth R

Jun 4, 2020

Loved this course. Very informative and the real world examples are valuable to understand how marketing strategy works.

创建者 Guilhem C

Nov 22, 2018

Great course ! Gives a full overview of the most important marketing concepts. Good complementarity between the speakers.