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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1026 - Introduction to Marketing 的 1050 个评论(共 2,547 个)

创建者 Ervin V

Dec 21, 2018

Awesome course!!! Would recommend this to anyone that is studying marketing!!!

创建者 Huang Z

Sep 1, 2018

The first marketing class in my life!!! I love it very much and really enjoy!!

创建者 Akash T

Jul 7, 2017

Great course for beginners. Easy to understand content with relevant examples.

创建者 Renke H

Nov 22, 2016

This is a really great course for me to know how marketing and branding works!

创建者 Szkróbó T

Mar 1, 2016

Very useful course, it's easy to understand the basic relations of the market.

创建者 Aniruddha B

Jun 2, 2024

Nice topics covered with relevant examples, and mainly in a step wise manner!

创建者 Xiaoxuan S

Dec 21, 2022

A well-designed course for beginners. Fill with examples, easy to understand.

创建者 Nimisha A

Aug 3, 2019

brief description of what you should know about basics of Marketting strategy

创建者 Jonathan B

May 22, 2018

Good course, but really needs to be updated for time. It's not 2013 anymore.

创建者 Anmol A

Mar 4, 2022

this is such an amazing course it will clear all the basics about marketing.

创建者 Joseph N

Nov 2, 2021

Gives you a good grasp of very basic marketing concepts, short and succinct.

创建者 Vansh G

Jun 9, 2020

Amazing course learned new information that I apply to real life situations!

创建者 Mike L

Aug 26, 2019

Excellent course!! it helps me to know the basic theory of marketing ,brand.

创建者 Ebenezer A

Jul 1, 2018

Excellent course. Highly recommended if you want a good primer on marketing.

创建者 Connor A

Jan 6, 2018

Fantastic course and I have been blown away by the quality of the education.

创建者 Dora L F

May 15, 2016

Very informative, well presented, and knowledgeable and engaging professors!

创建者 matteo s

Mar 13, 2016

As far as I watched (first week, 6 lessons) it is really well crafted course

创建者 Danielle H

Feb 9, 2016

Love the teachers, love the content, love the presentation!!! World class...

创建者 eduardo m

Mar 15, 2024

This course was a deep dive into the subject. Thank you Mr Fader, Prof Khan

创建者 Riya M

May 11, 2022

It was a very informative course, and has helped learn alot more new things

创建者 Vera D

Feb 5, 2021

I am very glad I took the course. I learned a lot about basics of Marketing

创建者 Arushi A

Sep 13, 2020

Very well articulated course content with enough examples and case studies.

创建者 Rafia N K B

Apr 15, 2020

It's great and professors are incredibly best while explaining every terms.

创建者 Chukwuemeka N

Apr 12, 2020

Great professors, knowledgeable and easy to understand even for a new comer

创建者 Leoh V T

Dec 30, 2018

Very clear teaching and brief information from professors, thanks for this!