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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1051 - Introduction to Marketing 的 1075 个评论(共 2,547 个)

创建者 Athira S

Dec 23, 2018

I'm glad to study the course because now I understand more about marketing.

创建者 Reynaldo V

Oct 1, 2017

Great course. I've been in marketing for many years, but I learned so much.

创建者 Meng Y

Aug 14, 2016

Lecturers are very engaging and presented it in a coherent, logical manner.

创建者 Sri

Aug 5, 2016

Absolutely brilliant and excellent. Engaging an interesting ! Great course.

创建者 Tyler N

Mar 31, 2016

Really enjoyed this course. Learned more than I thought I would. Thank you

创建者 Francisco B

Jul 20, 2021

Excellent professors, excellent course. Great university. Thank very much.

创建者 Grace M

May 31, 2020

Great for anyone who is looking to embark on a journey of marketing world.

创建者 Pritam A

May 17, 2020

Great Course with very deep and clear understanding. Highly recommended!!!

创建者 Nichanart P

Apr 11, 2020

I'm so excited about learning content. It's so useful for my life learning

创建者 Tianjiao L

Mar 31, 2020

Ein sehr guter Kurs mit vielem kompakten Wissen. Würde ich sehr empfehlen.

创建者 Mpendulo B G

Jan 15, 2020

This course is a good one and wish that all of Africa can have such course

创建者 Rosa J

Nov 6, 2018

Very interesting and with a lot of real samples to understand the concepts

创建者 Duckenson J

Mar 28, 2018

Excellent Course. The lectures are very well presented and easy to follow.

创建者 Fabiano C

Aug 16, 2017

Excellent course, with excellent materials and best Marketing professors !

创建者 NGELECH R

Apr 30, 2024

I have gained a lot of new skills after completing this course. Ngelech.R

创建者 Ricardo F

Mar 20, 2021

Ótimo curso com ótimos professores. Consegui ter uma base sobre Marketing

创建者 Bartlomiej L

Aug 26, 2020

Very informative for somebody that wants to get the basics of marketing.

创建者 Chris W

Apr 27, 2019

A world-class introductory marketing course from the world-class faculty!

创建者 Ivan S

Mar 21, 2019

I enjoyed this course the teachers where easy to follow and to the Point.

创建者 Denise L

Mar 8, 2017

Great way to learn the basics and to apply knowledge through the quizzes!

创建者 Ortenca K

Feb 17, 2017

Very well presented and full of information. Thank you for a great course

创建者 Abhinav G

Dec 19, 2016

I loved the explanations and the real time examples which have been used.

创建者 Shaun B

Oct 22, 2023

It gave me exactly what I wanted and needed to know to start a business.

创建者 Natalie H

Aug 23, 2023

Great, comprehensive course with a high level overview of all key areas.