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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1126 - Introduction to Marketing 的 1150 个评论(共 2,547 个)

创建者 will

Jun 12, 2021

Professors are great, very recommended course to learn marketing

创建者 Saed K

Jun 12, 2021

Thank you so much for the course it is very useful and insightful

创建者 Emirhan T

Dec 27, 2020

Very educational for people who have no foundations in marketing!

创建者 Andrew F

Sep 29, 2020

Exceptional quality for an online course. Absolutely recommended.

创建者 Yusuf B

May 5, 2020

I really enjoy in this course. I have time so I try and finished.

创建者 Kendall R

Mar 18, 2020

Great format, pace and instructors. I really enjoyed this course!

创建者 Shailendra S

Mar 10, 2019

Very insightful. Great instructors and extremely helpful content.

创建者 Hiren I

Dec 26, 2018

Fantastic course to learn the basic marketing and its approaches.

创建者 Dongho S

Nov 4, 2018

Professors are superb and important concepts of Marketing are exp

创建者 K

Aug 9, 2017

Exceptional. Wonderful course and brilliant insights - thank you.

创建者 Lakshay I

Mar 19, 2022

One of the most detailed and well strcutured course on Coursera.

创建者 Omar Y

Sep 18, 2020

That was a great experience and high quality educational content

创建者 John D R

Jul 8, 2020

Excellent course. excellent professors, excellent presentationss

创建者 Yasmine A E

May 17, 2020

This course is highly informative, Thanks to all the professors.

创建者 Arkasish B

May 5, 2020

Very good course content and lectures by experienced professors.

创建者 Blake w

May 8, 2019

very useful. many good ideas help me to improve my selling skill

创建者 Andy Z

Oct 28, 2018

It's actually really useful and I learned a lot about marketing.

创建者 JARIF

Jun 2, 2024

It's a best course for whom they want to learn about marketing.

创建者 BISWARUP D

Aug 20, 2023

A great experience. Lectures were very clear and example based.

创建者 John R E

Oct 26, 2021

Great Online Course , Informative and very useful at the my job

创建者 Pramod K S

Sep 30, 2020

It is essential to have marketing skills in a current scenario.

创建者 Shaheer

Aug 22, 2020

It was great and it helps me to learn a lot of marketing skills

创建者 Belur B

May 3, 2020

EXCELLENT COURSE DESIGN. NICE PRESENTATION. GREAT PRESENTATION.

创建者 Zoey R

Mar 24, 2020

Great program. I have learned a lot with all three instructors!

创建者 Julia

Nov 25, 2016

Everything is very well explained, a lot of things to remember.