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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

1176 - Introduction to Marketing 的 1200 个评论(共 2,547 个)

创建者 ZHU M

Dec 31, 2015

课程真的很棒,作为一个即将学习商科的学生,这是个很好的预习方法。老师上课运用了很多例子,每节课的内容都逻辑清晰,易于掌握。

创建者 Anastasia S

Dec 13, 2015

very informative and easy to follow! i am really enjoying it!

创建者 Anita M H

Sep 25, 2021

Amazing class and very easy with the knowldge i already knew

创建者 Rahul T

May 5, 2021

Lot of Information, very good teaching techniques...liked it

创建者 pranav s

Sep 3, 2020

Teachers were very good, Specially Mrs. Kahn was outstanding

创建者 Atul Y

May 1, 2020

A very thorough and tough course. Enjoyed and learned a lot.

创建者 JOEL T S Z

Aug 12, 2018

great lecturer. clear and relevant examples. Quality videos.

创建者 Smylena Z D

Dec 7, 2021

A must for everyone! I loved the way this course was taught

创建者 John U D

Nov 16, 2020

Educative. Thanks to the Professors involved in this course

创建者 SUMIT S P

May 29, 2020

best of best study materials ,online videos and online test

创建者 Nattika P

Apr 29, 2020

Thank you for all professors. I enjoyed learning with them.

创建者 Issaree B

Feb 22, 2020

It's really helpful to path the way to other advance course

创建者 Marcos P

Jan 20, 2020

Excellent and straight foccused in The marketing essências!

创建者 Gabriel H L

Mar 27, 2019

A baseline cognitive learning of the course about Marketing

创建者 Ngawang P

Mar 7, 2019

Great teachers. Loved their comprehensive teaching methods.

创建者 Andrey O

Oct 29, 2017

Course is very interesting and helpful. Highly recommended!

创建者 Yining L

Sep 22, 2017

Wonderful course, insightful, interesting and good quality!

创建者 mehmet ç

Aug 27, 2016

Kesinlikle Türkiye'deki okullarda bulunamayacak bir eğitim.

创建者 Lesley D

Feb 8, 2016

The best Marketing Fundamental Course I have ever learned..

创建者 Phạm D K N

Jul 16, 2024

Very useful and updated knowledge. Interesting professors.

创建者 Palomino G F A

Feb 19, 2024

Muy bueno de calidad .es la enseñana .recomendadoel curso

创建者 Khary S

Feb 16, 2023

Good job Coursera and Wharton. I really enjoyed the course

创建者 Bushra H

Sep 8, 2020

Very well taught and explained! Great learning experience.

创建者 Changhyuk J

Jul 19, 2020

Highly recommended for the junior level marketing officer.

创建者 ISHAAN G

Jul 2, 2020

Very informative course presented by top-notch professors!