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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1226 - Introduction to Marketing 的 1250 个评论（共 2,546 个）

创建者 SurgeStudy

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Jan 19, 2018

best course to learn about the fundamentals of marketing

创建者 Dunya O

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Jun 11, 2017

Awesome class! Super interesting; worth the time + money

创建者 Omer F K

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May 9, 2017

The course was very well designed and not boring at all.

创建者 Vũ C T

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Feb 6, 2017

very well organized course with full knowledge and cases

创建者 STEFFI S

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Mar 6, 2016

Got to learn much about marketing, was really helpful :)

创建者 Daphne Y

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Feb 25, 2016

awesome class! Really attractive and abundant knowledge!

创建者 Safi T

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Sep 18, 2024

Surprisingly engaging and highly educational. Loved it!

创建者 HAFIZULLAH A

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Jan 11, 2021

I rally liked this course, it was effective an usefully

创建者 Ho S C

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May 6, 2020

Good introduction to basic marketing concept and ideas!

创建者 Arhant P

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Nov 8, 2018

Extensive concepts presented and taught in a juicy way!

创建者 An T T

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Aug 2, 2018

Very informational; thoughtful and challenging quizzes.

创建者 Aymann S

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May 6, 2018

Very informative and a great introduction to marketing.

创建者 Wenting M

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Nov 19, 2017

super useful and fun!!! will recommend to my friends:-)

创建者 Deleted A

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Jul 22, 2017

Best to build the core of Marketing.Intensive coaching.

创建者 chhanak

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Apr 30, 2016

Such an insightful courses from Wharton Business School

创建者 Muhammad W I

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Feb 17, 2016

very professional , amusing and well oriented course

创建者 liling t

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Dec 31, 2015

It has brought me new insights in my data science work!

创建者 Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

创建者 Vikas B

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Apr 29, 2020

Very good course for beginners in the business studies

创建者 Evelina N

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Mar 20, 2020

Loved it! All the important info was given and taught!

创建者 Esther T

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Nov 6, 2019

Highly informative and helpful information. Thank you!

创建者 Basil A

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Sep 6, 2019

very effective short course which i learned from a lot

创建者 Rahul R

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Jan 20, 2019

Really loved the course. Learnt a lot from Prof. Kahn

创建者 Lina M S C

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Oct 29, 2018

Thanks for everything!! I really enjoy all the course!

创建者 Andris M

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Nov 26, 2017

Very good and interesting marketing course! Thank you!