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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1301 - Introduction to Marketing 的 1325 个评论（共 2,546 个）

创建者 Sachin S

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May 5, 2019

Amazing Course. It got me interested in Marketing.

创建者 Vatsal K

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Dec 2, 2018

Good course to understand the basics of Marketing!

创建者 Amy L

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Aug 30, 2017

The lectures were informative and extremely clear.

创建者 gagan c

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Aug 6, 2017

Most relevant study material . Kudos to professors

创建者 Devvrat B

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Feb 4, 2016

excellent course design and brilliant explanation.

创建者 Fabio P R

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Dec 4, 2015

For me, it was just perfect. Totally recommend it!

创建者 Trishah R

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Oct 20, 2024

Easy to understand and I learnt a lot, thank you!

创建者 Neev N

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Jun 26, 2024

Really enjoyed and learnt a lot of useful skills!

创建者 Julia G

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Apr 21, 2024

Es muy bueno, claro y con aplicaciones prácticas.

创建者 Sudhanshu R

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Jun 8, 2023

it was great to learning with coursera .Thankyou

创建者 Utkarsh S

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May 3, 2022

Good, was able to learn a lot about Marketing. :)

创建者 Mark U

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Oct 27, 2020

Such a great, thorough introduction to marketing.

创建者 Alex

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Jun 5, 2020

It greately increased my interest on Marketing!!!

创建者 Ashok C

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Apr 3, 2020

Amazing course from the best faculty in the world

创建者 Shoheb B

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Oct 16, 2019

It's very helpful to develop your marketing skill

创建者 JONATHAN P A M

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Jan 6, 2018

Very Good. The Wharton's teachers are excellents!

创建者 PRAMODH K

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Nov 25, 2017

It's a very basic course... but a good one to try

创建者 Bhanu G

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Aug 31, 2017

Nice Course and great lectuers, very informative.

创建者 Charan T

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Jul 22, 2016

Awesome content ,my skills enhanced more by this.

创建者 Tawfiq J

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Mar 8, 2016

it was amazing course Thanks alot for everythings

创建者 hossam m

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Mar 26, 2022

helped me understading marketing in a better way

创建者 Sam K

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Jul 4, 2020

Awesome introduction to must haves in marketing.

创建者 srinivas p d

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Apr 30, 2020

it was very good to learn more about marketing..

创建者 Chris J S

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Apr 24, 2020

informative and easy to understand. Quick paced.