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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1451 - Introduction to Marketing 的 1475 个评论（共 2,547 个）

创建者 Modestman

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Feb 2, 2017

Very good course. I like it very much.

创建者 Mohammed E

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Oct 16, 2016

it is amazing course

it is very useful

创建者 Bryan R N P

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Oct 28, 2024

I learned a lot. This is very helpful

创建者 Mi J

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Aug 14, 2024

friendly to new beginners of business

创建者 Felix R

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May 10, 2024

Very well explained, I learned a lot.

创建者 Laura U

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Jun 27, 2023

Very informative, and easy to follow.

创建者 Smit G

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Jun 4, 2023

It is very helpful for the my future.

创建者 Glendola G

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Apr 5, 2022

Very detailed and informative course.

创建者 Carlos M

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Dec 18, 2021

Un curso verdaderamente excepcional.

创建者 Elias f w

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Mar 10, 2021

Thanks for this wonderful opportunity

创建者 Daniel B

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May 24, 2020

It was an excellent experience for me

创建者 Perera M S T

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May 22, 2020

Well organised and presented. Thanks.

创建者 Ahmed M ( A

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May 13, 2020

Great start to marketing fundamentals

创建者 Low J W J

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Nov 23, 2019

Extremely comprehensive for beginners

创建者 Alessandro o

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Aug 11, 2019

Very well done course, I have to say.

创建者 Ramy H

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Aug 25, 2018

very very very useful and interesting

创建者 Muhammad F N

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Aug 24, 2018

A very informative and useful course.

创建者 S.M. S K

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Aug 7, 2018

One of the best online Course so far.

创建者 Христина К

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Nov 24, 2017

Extremely informative and motivating!

创建者 Saul S

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Nov 24, 2017

A lot of information, well presented.

创建者 Daniel S

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Jun 10, 2017

Overall, a great introduction course.

创建者 瑞鹏 曹

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Apr 22, 2017

My dream school ！！！！！！！！ Rui peng cao

创建者 Menka G

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Sep 8, 2025

Very informative, well paced course.

创建者 Shaim S

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Aug 6, 2024

Suppr course and supper lecter panne

创建者 Deleted A

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Aug 9, 2021

Very informative and well-presented.