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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1551 - Introduction to Marketing 的 1575 个评论（共 2,547 个）

创建者 Yash T

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Apr 18, 2020

Excellent content from Wharton.

创建者 黎傲轩

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Feb 10, 2020

Very good courses for beginner.

创建者 Shaimaa A

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Nov 22, 2019

Thank you all! it was amazing!!

创建者 Ramazan K

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Oct 16, 2019

I think it is really essential.

创建者 riya s

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May 16, 2019

helpful for me. and learn a lot

创建者 Isabel M d R

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Jan 26, 2019

Great introduction to marketing

创建者 Ahmed S A

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Apr 17, 2018

Amazing content and very useful

创建者 Javier C

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Mar 21, 2018

Very enjoyable and informative.

创建者 Ayman G

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Feb 14, 2018

Top awareness by top professors

创建者 luis m p

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Jan 17, 2018

Excellent how this course works

创建者 Eric T

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Nov 16, 2017

fun, applicable and educational

创建者 Bassam M

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Sep 1, 2016

it's very helpful for beginners

创建者 Marc F

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Jul 11, 2016

Great introduction to Marketing

创建者 Johanna C

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Mar 6, 2016

Very clear and direct knowledge

创建者 경민 조

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Feb 21, 2016

I learn a lot about marketing !

创建者 Theresa X

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Feb 19, 2016

really convenient for learners!

创建者 Kunal P

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Mar 30, 2024

Fantastic course for beginners

创建者 Kalpesh M

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Aug 19, 2022

very good course for beginner.

创建者 Cristina A C

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Jul 28, 2022

This was a very helpful course

创建者 Gautam M

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Jan 5, 2022

Good Experience with teacheers

创建者 Coraly L

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Dec 1, 2020

it was a wonderfull experience

创建者 Nada h

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Jun 30, 2020

I like this course its so easy

创建者 Daniel P

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May 20, 2020

I really did enjoy this course

创建者 Toshad s

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Apr 6, 2020

Raju sir was truly incredible.

创建者 Ma M

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Jan 10, 2020

useful and great way to future