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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1651 - Introduction to Marketing 的 1675 个评论（共 2,547 个）

创建者 jeewan g

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May 12, 2017

Best Knowledgeable Course

创建者 BARIS K

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May 10, 2017

GOOD AND IMPORTANT COURSE

创建者 Ken L

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Sep 5, 2016

Really engaging material!

创建者 Rick R d N S

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Dec 16, 2025

muito bom e complementar

创建者 Thuỳ A L

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Jun 20, 2024

nice, easy to understand

创建者 Mohammed a a

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May 29, 2022

It's very useful course.

创建者 Diyashri R

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Jul 4, 2021

amazing course for all.

创建者 AHMED A A A E

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Sep 9, 2020

ALOT OF GOOD INFORMATION

创建者 Ravitha R

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Jul 31, 2020

It is a fabulous course.

创建者 Momchil D

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Jul 5, 2020

Very insightful. Thanks.

创建者 purushottam g

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Jul 1, 2020

I was a great experience

创建者 Vatsal B

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May 20, 2020

Such an excellent course

创建者 Himanshu M

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Oct 31, 2019

Great is what I can say.

创建者 Prashant R

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Sep 12, 2019

Nice learning experience

创建者 Banuleasa D G

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Mar 16, 2019

Excellent for beginners!

创建者 Mohamed O

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Apr 23, 2018

easy and understandable!

创建者 Yinlingyan W

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Apr 16, 2017

really nice and helpful!

创建者 Cherie S

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Mar 7, 2017

Professor was simplistic

创建者 Saba H

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Jan 23, 2017

Great structured course.

创建者 Christopher T

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Oct 3, 2016

great course. thank you!

创建者 Juliana Z

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Mar 20, 2016

very helpful and useful!

创建者 Julie W

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Feb 21, 2016

A course with a purpose.

创建者 TIAN X L

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Jan 20, 2016

听了那么多年4P模型，第一次有人解释的这么清楚。

创建者 Tiberiu D

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Dec 2, 2024

great shared knowledge

创建者 Anar R

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Nov 13, 2024

It was great experience