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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,328 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

LD

Mar 12, 2017

I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.

筛选依据：

1851 - Introduction to Marketing 的 1875 个评论（共 2,534 个）

创建者 Farid O

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Sep 4, 2017

Great course.

创建者 Joemert C E

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Jun 1, 2017

Great course!

创建者 李若慧

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Mar 22, 2017

Great Course!

创建者 Kamran A

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Mar 17, 2017

Great course.

创建者 Marie-Josephine K

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Dec 29, 2016

Great course.

创建者 zoungrana h

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Aug 8, 2016

Great course!

创建者 Sebastian B

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May 25, 2016

Really great!

创建者 Francis

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Mar 15, 2016

Great course!

创建者 S M

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Feb 24, 2016

Great course!

创建者 PARUL V

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Jan 31, 2016

Easy learning

创建者 Aditya R

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Jan 28, 2016

Great course.

创建者 Carlos E M W

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Jan 7, 2016

Great course!

创建者 RAHUL S P K

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Aug 17, 2024

Great course

创建者 Verdiev N E

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Jan 20, 2023

Great course

创建者 Jeff X (

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Jun 17, 2022

VERY GREATER

创建者 Karan S

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Mar 13, 2022

Learnt a lot

创建者 Lara H

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Feb 24, 2022

great course

创建者 Rahul G

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Sep 27, 2020

Great course

创建者 Beshoy A

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Apr 20, 2020

very helpful

创建者 Priyadarshan A J

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Mar 25, 2020

Great Course

创建者 Lingfei L

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Dec 3, 2019

excellent!!!

创建者 Deleted A

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Sep 6, 2019

Very Awesome

创建者 RACHEL H

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May 20, 2019

great course

创建者 Hivandro M

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Jun 29, 2017

great course