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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,378 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

筛选依据：

1901 - Introduction to Marketing 的 1925 个评论（共 2,544 个）

创建者 Chao L

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Feb 1, 2016

Marketer必备。

创建者 mahmoud e

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Jan 27, 2016

wonderful !

创建者 omar s m

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Jan 18, 2016

interesting

创建者 LUZ E V C

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Jan 12, 2016

EXCELENT..!

创建者 ISMEL T C

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May 22, 2025

Excenllent

创建者 Mateus A

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Apr 26, 2025

Excelente.

创建者 Shravani K

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May 14, 2023

Insightful

创建者 G G B S J

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Oct 16, 2022

Thank You

创建者 Túlio J

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Nov 29, 2021

Excellent!

创建者 Chiesa V

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Oct 1, 2021

thank you

创建者 Zibo W

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Dec 22, 2018

Wonderful.

创建者 Wenbo S

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Dec 12, 2017

Thank you!

创建者 Mayo T

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Nov 6, 2017

Excellent!

创建者 Andriy F

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May 25, 2017

excellent!

创建者 Pilli J K M

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Apr 16, 2017

I love it!

创建者 joseph a

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Jan 20, 2017

It is best

创建者 Eleven G

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May 1, 2016

入门加提升，真的很好

创建者 Ruth A L

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Jan 27, 2016

Excellent!

创建者 2li

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Nov 11, 2015

gud course

创建者 TommySM

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May 31, 2025

very good

创建者 Eslam N

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Sep 29, 2024

very good

创建者 Brendan R

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Sep 14, 2024

Increible

创建者 EMILY A H R

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Aug 28, 2024

i love it

创建者 Khuram M

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Jul 23, 2024

Excellent

创建者 THI T H L

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Apr 20, 2024

very good