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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2026 - Introduction to Marketing 的 2050 个评论（共 2,544 个）

创建者 Abdulrahman A A A

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May 12, 2022

Good.

创建者 GUNTY N B H

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Feb 17, 2022

super

创建者 Deleted A

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Jan 12, 2022

malak

创建者 David E D

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Jan 6, 2022

Good!

创建者 Johnathon M

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Nov 7, 2021

great

创建者 林纳

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Jun 7, 2020

great

创建者 Irakli N

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Apr 25, 2020

great

创建者 Mykhailo P

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Apr 30, 2019

Great

创建者 Phạm Q C

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Jan 9, 2019

great

创建者 Vincent Q

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Jul 15, 2017

great

创建者 Deleted A

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Jun 21, 2017

ótimo

创建者 osama a a m n

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Oct 25, 2016

goood

创建者 Vinicius D S B

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Sep 3, 2016

Great

创建者 Fernanda G

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Apr 13, 2016

great

创建者 Deleted A

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Dec 8, 2015

thanx

创建者 KAPIL G

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Nov 7, 2025

NICE

创建者 SADUN A B T A

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Nov 6, 2025

شكرا

创建者 VERA E

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Oct 24, 2025

GOOD

创建者 Marie l c

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Oct 9, 2025

Bien

创建者 GULNUR G

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Aug 15, 2025

Good

创建者 Owuna I

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Apr 23, 2025

nice

创建者 Subhashree P

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Apr 23, 2025

Good

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Mar 13, 2025

good

创建者 Perwira B A

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Dec 28, 2024

nice

创建者 Ahmad F Q

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Nov 13, 2024

nice