学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈
课程概述
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MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Jul 17, 2016
Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.
2151 - Introduction to Marketing 的 2175 个评论(共 2,544 个)
创建者 Mustafa O
•Apr 15, 2020
The content is heavy, but not hard, it needs a good degree of focus and attention.
The instructors were very good at explaining, and it is quite obvious they have a lot of expertise in the domain.
The overall experience was fun and interesting.
创建者 MOURYA A
•Apr 14, 2020
Very well designed course for basic study, Although Key concepts on Branding, Markets, and pricing and Customer values are discussed very well, I believe it would be more interesting if some case studies are included. I recommend to everyone.
创建者 Luis K
•Jan 27, 2016
Muy instructivo e ilustrativo, pero creo que le falto un poco de interaccion, o un curso que amplie el como realizar modelos de marketing, ya en la practica, ahora tenemos una idea de como hacerlo, pero ejecutarlo aun es un poco esquivo...
创建者 Ajay A
•Jan 24, 2017
The course provided a great introduction to marketing, including its key components. I enjoyed the fact that the course covered the latest developments and trends in marketing, including providing examples of internet/online and others.
创建者 Víctor M V H
•Oct 13, 2022
A very interesting course. All the concepts and topics mentioned are of great value for those of us who are interested in learning everything we can about topics related to administration, economics, business and, of course, marketing.
创建者 Ben Z
•Nov 25, 2022
It's not that the Indian professor wan't good at what he lectures about. It's just that the way he talks made it really hard for me not to fall asleep. I think that's what brings the overall rating of the course down for a star. Sorry!
创建者 Harold R
•Jan 19, 2025
Great course overall, lots of great principles and general knowledge that are the foundations of Marketing. The data therein, however, seems significantly out of date. Some data and tables used are from early 2000's and early 2010's.
创建者 Tatiana J
•Jun 3, 2018
Course is informative and well structured, though some data can be outdated as course is old. Besides , after quiz , if there were any mistakes it would be good to be able to see the explanation of correct answer to analyse mistakes.
创建者 Mahsa M
•Apr 23, 2020
I enjoyed taking the course and learned a lot on marketing topics. However, topics that have reviewed in Week 3 were somehow difficult to understand and after watching them again I didn't completely understand the financial topics.
创建者 Jocelyn C H Y
•Jun 14, 2020
I feel very useful and enlighten my mind which related with my work. I like the price elasticity part, customer centric VS product centric and also brand positioning part.
Thanks all 3 lectures for the fruitful notes and sharing.
创建者 Aashay Z
•May 17, 2019
The teachers were very enthusiastic while teaching which made the process of learning more fun!I really love that they covered almost all the aspects of marketing which can be useful..whether you are a beginner or a professional.
创建者 Panagiotis V G
•Jun 14, 2020
Great content, very interesting and good easy to understand professors. Not giving the presentation slides or any kind of takeaways notes, made keeping notes and advancing a nightmare. Took significantly more time than expected.
创建者 irza s
•Jan 28, 2021
This course has all the tools needed to know for the marketing beginner. However, the week 4 lessons are bit rushing. The concept of types of taglines is unclear. Other then that, this course is excellent. I will recommend it.
创建者 Ashley
•Jan 20, 2021
I really enjoyed the first 2 instructors but I had a very difficult time following along with the 3rd person. His accent is very thick and hard to understand and follow along. read most of it as it was easier to understand
创建者 Asia S
•May 15, 2017
Very great lectures. Had some trouble with wrong quiz answers compared to what was taught. Also has problems with the connection sometimes it would go in and out of picture. Used same internet. Most times it worked great!
创建者 Jennifer T
•Jan 21, 2021
Very good, engaging and informative presentations. The third quiz was weird- the language in the questions didn't match the language used in the video, that was confusing. Overall, I enjoyed the course and learned a lot.
创建者 Hernando E
•Apr 22, 2020
The course was informative, and the pace of information presented was very good.
I would have preferred a bit more specific feedback for my incorrect responses on the quizzes.
Overall a good and worthwhile use of my time.
创建者 Mansour H
•Oct 27, 2018
it's really an interesting course. had cleared my vision of marketing and what it is.
had a lot of good incites. specially week 3-4 :
i hopped that i will learning something help me with advertising. and i did..........
创建者 Pratik A
•Dec 18, 2022
Thank you, the University of Pennsylvania - The Wharton School, for this fantastic course. Marketing was a new topic for me to explore, and I enjoyed learning the different marketing strategies and brand positioning.
创建者 AMDADUL H
•Sep 14, 2022
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot and lot of learing.
创建者 Robyn K
•Jan 29, 2019
Good introduction. Some of the lectures were a bit complex to follow and not explained too clearly, while others, the lecturer rambled on about irrelevant stories. Generally speaking though it was a good course.
创建者 Jonah R
•Jun 3, 2020
This course provided great foundational information, but I would have liked there to be a few more activities that actively required me to stop watching and apply the material for more than a couple of minutes.
创建者 Karel S
•Mar 28, 2020
I loved the course. The only problem I had was with Week 3, where Profesor Raju felt a bit not-attracted to the topic and he spoke way too much monotone.
Overaly as I mentioned it was fun, dynamic and engaging.
创建者 Andrew H
•Mar 1, 2020
Interesting lectures, with a good amount of content. This feels like a good start on the basics of marketing. The quizzes were well written. Many good examples are given from real world brands and scenarios.
创建者 GLADYNN B
•Jun 23, 2025
Introduction to Marketing is a great course for anyone who wants to increase their knowledge and wisdom on the various aspects of marketing. I have learned lots of helpful things that I can apply in real life.