学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈
课程概述
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MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2251 - Introduction to Marketing 的 2275 个评论(共 2,544 个)
创建者 Arman A
•Apr 18, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
创建者 Thiago M S Q
•Mar 23, 2021
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
创建者 Gaiane Y
•Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
创建者 AFNAN U R
•Jul 9, 2025
it was a great experience i learned a lot how to build strategy for product and customer centric organizational approach.
创建者 Dani C
•Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
创建者 Yahya Z
•Feb 4, 2017
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
创建者 Matthew P B
•Jun 12, 2020
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
创建者 Ahmed
•Mar 26, 2017
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
创建者 Nichola C
•Apr 16, 2016
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
创建者 Swathy E
•Jan 2, 2016
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
创建者 Ravishu A
•Jan 9, 2016
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
创建者 Aleksei C
•Apr 21, 2025
In some places course have missing information: e.g. 5C's of marketing wasn't explained but it appears in the course
创建者 Lovepreet S
•Jun 22, 2021
Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.
创建者 Thomas C H
•Sep 3, 2019
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
创建者 Nimalan D
•Apr 26, 2019
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
创建者 Agustin R L R
•Nov 22, 2018
Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
创建者 Ramnath S
•Nov 21, 2019
could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.
创建者 Signý B
•Oct 25, 2018
Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.
创建者 Faiz A
•Dec 28, 2016
Great course overall.
Could do with some more examples/content from the Professional Services / Consulting sector.
创建者 John M
•Feb 15, 2021
Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.
创建者 Brandon M
•Jul 8, 2017
Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.
创建者 Marian M
•Jun 5, 2017
I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.
创建者 Rahul N
•May 24, 2016
Really great course.... shows insight into what goes into the marketing of everyday products around the world
创建者 Anthony Y
•May 18, 2016
Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.
创建者 Yevhen S
•Apr 25, 2020
In general, the course is very good. However, it would be nice to split the third topic into several weeks.