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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,358 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2251 - Introduction to Marketing 的 2275 个评论(共 2,544 个)

创建者 Arman A

Apr 18, 2016

Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different

创建者 Thiago M S Q

Mar 23, 2021

Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.

创建者 Gaiane Y

Mar 25, 2020

The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.

创建者 AFNAN U R

Jul 9, 2025

it was a great experience i learned a lot how to build strategy for product and customer centric organizational approach.

创建者 Dani C

Mar 14, 2018

Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.

创建者 Yahya Z

Feb 4, 2017

Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.

创建者 Matthew P B

Jun 12, 2020

Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.

创建者 Ahmed

Mar 26, 2017

it's a good introduction to marketing world with easy language and tremendous description in recent marketing science

创建者 Nichola C

Apr 16, 2016

Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.

创建者 Swathy E

Jan 2, 2016

Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.

创建者 Ravishu A

Jan 9, 2016

A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.

创建者 Aleksei C

Apr 21, 2025

In some places course have missing information: e.g. 5C's of marketing wasn't explained but it appears in the course

创建者 Lovepreet S

Jun 22, 2021

Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.

创建者 Thomas C H

Sep 3, 2019

Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.

创建者 Nimalan D

Apr 26, 2019

Course content is really good and very practical.

Wish there is a downloadable PDF material of the lecture contents.

创建者 Agustin R L R

Nov 22, 2018

Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.

创建者 Ramnath S

Nov 21, 2019

could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.

创建者 Signý B

Oct 25, 2018

Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.

创建者 Faiz A

Dec 28, 2016

Great course overall.

Could do with some more examples/content from the Professional Services / Consulting sector.

创建者 John M

Feb 15, 2021

Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.

创建者 Brandon M

Jul 8, 2017

Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.

创建者 Marian M

Jun 5, 2017

I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.

创建者 Rahul N

May 24, 2016

Really great course.... shows insight into what goes into the marketing of everyday products around the world

创建者 Anthony Y

May 18, 2016

Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.

创建者 Yevhen S

Apr 25, 2020

In general, the course is very good. However, it would be nice to split the third topic into several weeks.