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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,377 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

2401 - Introduction to Marketing 的 2425 个评论（共 2,544 个）

创建者 Kevin P

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Apr 2, 2020

Tough course for me. Yet informative

创建者 M

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Jan 13, 2020

More assignments and quizzes needed.

创建者 Agastya

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May 27, 2017

Missing more future facing concepts?

创建者 Augusto P B

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Mar 6, 2017

Excellent introduction to Marketing

创建者 Brennen C

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Nov 30, 2018

Pretty good course, challenged me

创建者 Kimberly B

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Aug 20, 2017

Great overview - I learned a lot!

创建者 Nato C

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Sep 1, 2016

Very interesting and informative!

创建者 Sana A

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May 5, 2016

It's a great foundational course.

创建者 Kunwar M

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May 17, 2020

GREAT COURSE TO CLEAR YOU BASICS

创建者 Shady R K

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Nov 3, 2017

nice course and nice instructors

创建者 Deleted A

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Jul 8, 2017

Excellent course for a beginner.

创建者 Maitrey M

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Apr 23, 2016

I wish there were more examples.

创建者 Nicholas R

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Dec 30, 2019

Some of the examples are dated.

创建者 John B

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Nov 16, 2019

Nice introduction to marketing

创建者 Ahmed E

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Mar 16, 2022

very very professional course

创建者 Melvin M B

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Jun 10, 2020

Great Professors and Lessons.

创建者 Aeruginosa

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Oct 3, 2016

Really useful and interesting

创建者 SURYANSH P

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Nov 12, 2020

I really enjoyed this course

创建者 Lovepreet S

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May 23, 2020

Very helpful for for success

创建者 Theresia G

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Sep 20, 2018

I learn a lot of new things.

创建者 Dami

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Apr 7, 2018

The content is really great!

创建者 Osama G R A

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Jun 23, 2017

how amazing this course is!!

创建者 Michael A

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Jul 7, 2017

Good and interesting stuff.

创建者 Beiyu L

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Feb 17, 2016

Some data were out of date

创建者 YELEI Z

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Dec 11, 2017

It's a very good course .