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University of Pennsylvania

市场营销概论 (中文版)

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

状态:Strategic Marketing
状态:Go To Market Strategy
初级课程小时

精选评论

LL

5.0评论日期:Apr 26, 2018

Acquired so much knowledge that can use in my career.

JH

4.0评论日期:Oct 15, 2016

The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.

CL

5.0评论日期:Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

WT

5.0评论日期:Dec 28, 2016

Wonderful Course, I love it;Professional Teachers, I like them;i will keep learning!my next course is Corporate finance, hope i could pass and be certified. Best RegardsSophia

所有审阅

显示:20/43

Cindy LIANG
5.0
评论日期:Aug 20, 2018
刘思妤
4.0
评论日期:Jul 28, 2017
Wang Tingting
5.0
评论日期:Dec 28, 2016
Linqi Liu
5.0
评论日期:Apr 26, 2018
齐媛
4.0
评论日期:Oct 30, 2017
刘峰
5.0
评论日期:Dec 31, 2018
Claire
5.0
评论日期:Jun 10, 2018
Lin Yu
5.0
评论日期:Aug 27, 2016
ZHANG Qian
5.0
评论日期:Mar 6, 2019
黄书健
5.0
评论日期:Mar 7, 2017
张兴家
5.0
评论日期:Nov 13, 2019
谢东升
5.0
评论日期:Mar 1, 2020
Hsu Chun Cheng
5.0
评论日期:Dec 8, 2020
Li Shunfeng
5.0
评论日期:Jun 29, 2017
Steffi Lin
5.0
评论日期:Jul 10, 2017
朱丹丹
5.0
评论日期:Nov 10, 2018
SUMMER
5.0
评论日期:May 24, 2016
Yuxiang Qin
5.0
评论日期:Feb 27, 2025
zhufujun
5.0
评论日期:Jun 11, 2020
Ma YiChen
5.0
评论日期:Jul 31, 2016