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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,204 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

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276 - What is Social? 的 300 个评论(共 1,093 个)

创建者 Eliseo J P

Aug 23, 2020

It's great and i was enlighten and i learned a lot. This was exciting and i was never bored by every lectures.

创建者 Hamid O

Oct 2, 2019

this course is really great and understandable its good for build a strong base to keep going on the right way

创建者 Cristina F

Mar 8, 2018

Amazing, I learned so much and I'm so excited to continue on with my education in social marketing strategies!

创建者 Filipa S

Aug 28, 2017

Extremely interactive, fairly challenging and interesting for someone comfortable with social and communities.

创建者 Carol A G

Apr 22, 2016

Excellent course! Very well presented with very valuable information - thank you very much I enjoyed it immen

创建者 Alexandra V

Jun 29, 2020

Прекрасный курс для тех, кто хоте разобраться, как работают социальные сети и как развить персональный бренд.

创建者 El-Sayed K

Mar 31, 2020

Its r amazing course my holistic view about social media is changed after this course, i recommend it to all.

创建者 Zach C

Jan 11, 2019

Very informative, mid class the curriculum change. This just shows how fast pace the social market really is.

创建者 Imaad K

Aug 12, 2016

Excellent course for people who would like to equip themselves with the knowledge of social media management.

创建者 Fazal K

Oct 9, 2020

I learnt valuable information about social. The course has opened my eyes to a whole new realm of marketing.

创建者 David R

Mar 5, 2016

I am only half way through this course but I am loving it! I look forward to continuing my specialization :D

创建者 Guillermo W R

Jul 3, 2017

No I know that there's not only social networks to use as source of information for any marketing campaign.

创建者 Chris A

Feb 13, 2016

Exceeded my expectations! Great course and I plan on taking the rest of the courses in the Specialization.

创建者 Arjane T

Aug 2, 2021

Learned a lot. Course is being updated. It is easy to understand and has references to help with studies.

创建者 Giovanna R

Oct 3, 2019

ME ENCANTO, PENSABA QUE EL MUNDO DIGITAL ERA ALGO MÁS SENCILLO, PERO ES UN MUNDO AMPLIO Y ESPECTACULAR!!!

创建者 Rebecca W

Feb 23, 2018

The teacher is very easy to follow and I really enjoy the useful course information that helps in my job.

创建者 Shannon R

Jun 21, 2017

A very good overview of social media, marketing strategy, and a great introduction to both for beginners!

创建者 Rainer H

May 24, 2016

Excellent information and detailed instruction for entry into Social Media Marketing. Highly recommended!

创建者 Inah F

Jul 26, 2020

I learned a lot in just a few days. I hope you also give more practical examples through out the course.

创建者 Bibi P

Jul 6, 2017

One of the best courses I've ever enrolled to. Full of meaningful subjects, great classes and exercises.

创建者 Ashley A

Jan 10, 2016

I really enjoyed this course. I look forward to learning more about Social Media in this Specialization!

创建者 Heather B

Dec 3, 2017

excellent overview... very good about introducing how to engage socially online. Great place to start!

创建者 Adrian A

Sep 24, 2021

I like this course about Social Media Media Marketing but in my certificate is showing What is Social?

创建者 Charlotte P

Feb 14, 2021

I've learned a lot and the instructors make the lessons easy to understand for international students.

创建者 Y J

Aug 2, 2020

It is very suitable for expanding knowledge about social media. It is very good and easy to understand