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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,204 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

筛选依据:

901 - What is Social? 的 925 个评论(共 1,092 个)

创建者 Stella Z

Mar 24, 2021

A brief introduction to social media marketing and some basic concepts. It's quiet clear and informative. Looking forward to the next courses!

创建者 Deleted A

Oct 24, 2017

Excellent tool kit to be more operational on social media. Works for marketing, communications and business. I am impatient to follow-up.

创建者 Daniela M

Feb 12, 2017

It was a bit repetitive in parts that was a irrelevant such as what we're gonna see next Mooc, but not repetitive in the actual content.

创建者 Malak A

Aug 3, 2017

One of my favorite courses. It has given me the right tools to understand my audience better. I encourage everyone to take this tired.

创建者 Sherry Z H

Oct 28, 2019

It totally declares the differences from Organizations' view and consumes' view and this was so helpful to see from different points.

创建者 Thomas M

Jun 30, 2017

Not bad at all - some interesting, useful stuff in here. Also very much enjoyed the professor's pronunciation of the word 'passion'!

创建者 Deleted A

Jun 12, 2018

A great introduction to the world of social media marketing, and a great refresher for those that are looking to get back into it.

创建者 Karolina P

Jan 14, 2018

I really liked this course, however, the reason I rated it 4 stars instead of 5 is because I wish it was a bit more up to date.

创建者 Janine G

Nov 6, 2015

Nice course, but too many unnecessary words around the necessary core of the course. And I don't want to Tweet all that Tweets.

创建者 Sepehr E A

Oct 10, 2019

Some very good concepts. I like that practical skills are also included in the course. The videos are short and to the point.

创建者 Hamza H

Nov 21, 2015

Nice Course, though felt more like precursor to the other courses in the Specialization though.Lot of great advice and tips.

创建者 Brian J G

Nov 19, 2018

some of the information is dated and needs to be updated but its a great way to get the landscape of social media marketing

创建者 Olajide

Jul 11, 2017

Great course content by Randy Hlavac. Good way to start your social marketing Journey and reaching your clients effectively

创建者 Nicol D L

Apr 5, 2016

Very useful. I did not give it 3 stars because I heard some repetitions over the lectures (e.g., about the social pyramid).

创建者 Mansi A

Nov 2, 2020

this is the first step towards social media specialization and I am very happy and curious to complete full specialization

创建者 Silvana B

Jun 14, 2016

This MOOC bring many relevants social media issues and offers very good insights about how to handle with market demmands.

创建者 Dixie R

Mar 13, 2020

This was an excellent course. I gained a great deal from it. Even if only to reinforce strategies I am already utilizing.

创建者 Sharon N

Mar 26, 2018

There were a few too many acronyms I had to look up. Maybe they could be mentioned at least once before used repeatedly.

创建者 Eleanna .

Nov 22, 2020

i really think that there is a subject that offers you a plenty of advantages but sometimes the content was too simple.

创建者 José A S H

Oct 27, 2017

This course was intresting, i learn new tools and a lot of amazing data and information about the social media.

创建者 Yara S M E

Nov 8, 2021

this course is very well to all beginners as me.

I think that it suits anyone who wants to begin this career.

创建者 Siddharth b

Aug 14, 2019

It was informative and few points were new and helpful. I am sure it is going to be exciting in new modules.

创建者 Mayra B

Mar 26, 2023

I loved the course, and the information given is very valuable and so valid these days. Thank you so much!

创建者 Aizhana S

Apr 23, 2020

It was a very interesting and brief course, what I liked there are updates for trends and information.