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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,204 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

筛选依据:

926 - What is Social? 的 950 个评论(共 1,092 个)

创建者 Mohadeseh N

Oct 12, 2021

it was for beginner but i liked it. point outed lots of important things that it's better to know! :)

创建者 Aldrin J

Feb 28, 2020

This course was really useful for me to understand what is social and how to use social for business.

创建者 Leah A

Mar 20, 2019

Great intro to the basics. Gave me a good perspective from which to view social media in the future.

创建者 Akash G

Aug 23, 2017

Earns lot of Experience of how social work in the world.

Thanks coursera and Northwestern University

创建者 Isha p

Jun 30, 2019

Faculty does not go through the assignments

which makes the credibility of the assignment grades low

创建者 Brian M

Jan 4, 2016

I enjoyed the course material and instruction, I'm looking forward to the next section. Thank you

创建者 Alexandra B

Aug 16, 2018

There is a small part at the end that has to be updated because klout.com does no exist an more.

创建者 Sergio Q S

Jun 5, 2018

This part was a lot talking about what we will talk on the next parts but not much of new info.

创建者 Michael B

Feb 16, 2018

Excellent overview and introduction, however some of the stats referenced need to be updated.

创建者 Rivière M

Oct 24, 2015

Very interesting class with a lots of learning regarding the change of social media nowadays.

创建者 Idan L

Mar 11, 2017

Really just an intro, but seems like a good one. I feel prepared to dive to the next level.

创建者 Mohamed C

May 5, 2016

I like this MOOC because it gave me a complete and clear picture of Social Media Marketing.

创建者 Rahim h

Mar 21, 2019

i think the course is nice , however i would personally think it need to be more dynamic

创建者 Shivangi c

Oct 23, 2019

This course is very useful for me because i have learned so many thing from this course

创建者 Barbara R G

May 2, 2024

Some of the resources presented are no longer current or available to use for free

创建者 JT C

Feb 6, 2018

Pretty good course. Good information but only informative rather than interactive.

创建者 Jason N

Apr 10, 2016

A little light on content, but has valuable resources for my wife's home business.

创建者 Chloe R

Dec 8, 2019

Great course. The content is engaging and presented in digestible bite-size bits.

创建者 Vanessa V

Oct 14, 2019

It's a really basic course but good to get a general idea about how social works.

创建者 Usman Q

Apr 10, 2018

Decent course for beginners, however, more advanced learners should skip this one

创建者 AN L

Oct 19, 2016

A good hand-on course to initiate you into the world of Social Digital Marketing.

创建者 Laura D

Jan 18, 2016

I liked a lot the course design, but I kind of felt the need of more study cases.

创建者 Ana F

Jun 10, 2020

I wish it went a bit more in depth, but then again it is an introductory course.

创建者 Narcis S

Oct 26, 2015

Very interesting and great way to learn the basics of marketing of the new ear.

创建者 LO S W

Jun 28, 2020

Provided quite a lot of useful tips and basic knowledge for social marketing.