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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,204 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

筛选依据:

951 - What is Social? 的 975 个评论(共 1,092 个)

创建者 Aria A

Jul 23, 2017

I personally learned a lot from this course. I can't wait to see whats next.

创建者 SomeWeaIn T

Oct 5, 2016

Very in-depth and in-deep into Digital Marketing. Great Lecturer, Great Job

创建者 Álvaro M F

May 14, 2020

Very interesting course. I believe this will help me a lot on my future!

创建者 Todd S

Oct 15, 2020

Very helpful start into understanding that social goes beyond Facebook

创建者 Davide P

Mar 27, 2017

it is a good basic course. It is not so complicated, it is interesting

创建者 Cyndi B

Oct 16, 2015

Very good basic overview of social and how it impacts all businesses.

创建者 Fortune S

Mar 16, 2022

Great course to begin understanding social media use in business.

创建者 Subhankar P

Oct 4, 2015

Awesome course. Exams could have been a little tough to pass....

创建者 Jose A B

Jan 23, 2016

Muy bueno. Falto promover más interacción entre los compañeros.

创建者 Beth B

Dec 23, 2015

It was a little short, but packed with good and practical info!

创建者 Jai D

Apr 12, 2020

I have

learnt a lot by enjoying the lectures its really good!!

创建者 Marlene B

Sep 18, 2016

I like this course very much. Valuable materials and insights.

创建者 curt k

Apr 28, 2020

Just started Coursera, so much to learn. I love it so far!

创建者 oliver j

Aug 21, 2016

The course gives great insight to Social and Social Media

创建者 Shelli K

Dec 5, 2015

Great class to start in on overview of social marketing.

创建者 SHAMIK G

Dec 4, 2015

I learnt a lot...Kudos to NW University and Randy Helvec

创建者 anusha n

Aug 30, 2021

learned so many great things with better understanding

创建者 Deleted A

Feb 23, 2017

Excellent introduction, with good speakers and slides.

创建者 Rodney L M

Feb 24, 2018

I could have used a little more support and feedback.

创建者 Gagan J

Jan 31, 2016

insightful , gives a good brief of the use of social

创建者 Brian H T K

Jan 8, 2018

A new perspective on communities over the internet.

创建者 rohit b

Nov 26, 2016

Nice introduction to tools , social media coverage.

创建者 Oabona L

Oct 11, 2024

Very informative and less intricate to comprehend

创建者 Pramod Y

Dec 2, 2015

This course is engaging with actionable insights.

创建者 Laura D

Mar 2, 2020

fairly straightforward; not that eye-opening. :)