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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,214 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

筛选依据:

176 - What is Social? 的 200 个评论(共 1,092 个)

创建者 Tina C

May 30, 2020

As a newbie to Social, this provided me with a broad understanding of Social. Great professor and guest professors made the course very engaging. Highly recommend.

创建者 Wafi N M

Oct 24, 2019

A really an Excellent Course that gives us tools and introduction to understanding the digital world and I look forward to completing all courses for Specialization

创建者 Anaelle F

Jan 26, 2019

Very interesting! Good introduction to the Specialization. I'm definitely looking forward to learning more. The proferssor is really good at letting us want more!

创建者 Juan A R P

Nov 22, 2015

This was an amazing course that gives you a great basic understanding on Social Media. It will change the way you think you know Social. I truly recommend it. =D

创建者 January B

Jan 29, 2017

Fantastic, well presented class. I have really enjoyed this course so far and look forward to continuing to strengthen my social marketing skills and knowledge.

创建者 Rusha S

Jun 1, 2020

Professor Randy Hlavac explained the fundamental tenets of practical, effective social media marketing thoroughly! Looking forward to complete all the courses.

创建者 trần c l

Jul 12, 2018

Very interesting course with full of essential information with clear structure. Only problem is the assignment with Klout because the website no longer exist.

创建者 Akila D

Dec 17, 2020

What a great experience on the SMM. They explain everything to be cleared and a lot of information. highly recommended who seek the best courses to study SMM.

创建者 Danielle A

Apr 26, 2020

I really enjoyed "What is social". It gave me clearer and better information about things in social i was not aware of, despite my expertise in Social Media.

创建者 Fitcher T N

Dec 6, 2018

EXCEPTIONAL ... Its just needs to update some of the social media tools - recommended. Some of them have been phases out and introduce the relevant ones ...

创建者 Ninette P

Jan 7, 2021

I really love the content and all this course. All the tools are very useful. The learning process develops many skills for the Social Media and Marketing.

创建者 Jose G

May 3, 2016

Good course. However It's only a stepstone for the specialization, it's essencial to continue wth the next courses if you really want to succeed in Social.

创建者 Shivam G

Jun 13, 2022

It's a great if someine is new to this field. It helped me a lot to know about social media marketing and I am sure that it will help a lot more people.

创建者 Val C

Mar 21, 2018

It's a great course that I can learn fundamental knowledge and skill set of Social! It's going to be very useful when I engage with business audience!!

创建者 Deleted A

Dec 30, 2015

This is an excellent course to help gain the basics of social. The course is specific, fast-paced, and designed for learners of all types. GREAT job!

创建者 Aniya V

Feb 7, 2016

The hands-on experience throughout this MOOC will teach how to effectively have an impact through social media platforms toward your target audiences.

创建者 Andy E

Mar 18, 2025

Un poco anticuado, entendiendo que ha sido preparado en 2018 y hay redes sociales que ya no existen últimamente. Sin embargo, completo y profundo.

创建者 Merlene U A

Aug 30, 2022

It teaches that online presence and being updated in the onlineworld is crucial now that the world relies with digital information and businesses.

创建者 Nenad F

Dec 3, 2015

This course is great, especially for someone who want's go get some wider picture of Social. Nice way to start from ground up, which I plan to do!

创建者 Tenille G

Nov 30, 2020

The course is continuously updated, down to the year and month that year in. This is great as it always give you up to date and relevant content.

创建者 Amarachi C O

Aug 21, 2019

it was a very good, well detailed and structured introduction to social media marketing. i cant wait to enroll in the rest of the specializations

创建者 Nicole P

Apr 20, 2016

This was a great introduction course. I have been researching social media for quite some time and most of the information learned was new to me.

创建者 Soren G

Apr 12, 2020

Randy Hlavec is an inspiring instructor. I also loved the content of the course and look forward to continue in the Social Media specialization!

创建者 Beth T

Mar 4, 2016

Learned so much in this class. Social is the talk of the town everywhere you go. This class will help you to be a leader in those conversations.

创建者 kevin t

Sep 11, 2016

This was great! i learned a lot. I'm eager to put it into action. Best part was learning about new social marketing tools I never knew existed.