University of Glasgow
Writing for Business Advanced
University of Glasgow

Writing for Business Advanced

Riccardo Galgani

位教师:Riccardo Galgani

1,756 人已注册

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
中级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Importance of the relationship between vocabulary and intertextuality.

  • Seven key questions successful writers are able to ask and answer.

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有5个模块

Module 1 (Lessons 1.1 through to 1.12) covers introductory material about how the course approaches business writing, the learning scenario and the learning process. You will learn about the business narrative and the company, Globe, that provides a comparable real-life context for the writing you do on the course. You will consider how the course approaches learning and be introduced to the seven key questions that successful writers are able to ask and answer as part of producing texts. This module also looks at the first Output Text that you will produce as part of the course scenario, a Short Answer Response, which will involve using a structure to organise ideas as well as writing concisely and specifically.

涵盖的内容

4个视频4篇阅读材料5个作业1个讨论话题

Module 2 (Lessons 2.1 through to 2.12) sees you complete the application process to Globe and move into an assessment centre. You will write an example of a formal letter, a Covering Letter, and a Report. You will focus in detail on two of the seven writing questions, those concerning Register and Sentence accuracy, range and variety. You will learn about degrees of formality and how to use language features to modulate register, as well as how to use a range of sentence types to best suit your writing purpose and aims.  

涵盖的内容

4个视频2篇阅读材料6个作业1个讨论话题

In Module 3 (Lessons 3.1 through to 3.12), you leave the Globe assessment centre and start your internship at Globe. You will write a piece of reflective writing, and through this text explore the different ways vocabulary can be packaged and used to improve range, accuracy, and variety. As you start your first internship project at Globe and deal with issues in customer relationship management (CRM), you will write an adjustment letter to a client and look at grammar features that are common in different text types. You will revisit register and vocabulary and consider how frequently occurring word items can affect your communicative purpose. 

涵盖的内容

4个视频2篇阅读材料6个作业1个讨论话题

In Module 4 (Lessons 4.1 through to 4.12), you will complete the first internship project (CRM) and write two emails as you seek to wrap this up. One email is to a group of colleagues at Globe who you do not know, while another is to a colleague that you do know. You will also explore two further key writing questions, those of Purpose and Audience, and learn how your relationship with the audience affects your decisions as writers, not only in terms of how you position yourself using register and other language choices, but also in terms of how you use information from other texts. 

涵盖的内容

4个视频2篇阅读材料6个作业1个讨论话题

In the final Module 5 (Lessons 5.1 through to 5.10), you will start and complete your second internship project and explore ways in which you are uniquely placed to improve Globe's performance. You will write a Report that highlights your innovative and strategic business thinking and focus on the creative visual aspects of a text. Your final Output Text will be a Press Release. In this, you will bring together the skills that you have learned during the course to showcase and test out your ability to independently ask and answer the seven writing questions that you have practised during the five Modules.

涵盖的内容

3个视频2篇阅读材料6个作业1个讨论话题

位教师

Riccardo Galgani
University of Glasgow
1 门课程1,756 名学生

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