What background knowledge is necessary?

<text variant="body1">None! No prior experience in data analytics is required.

What tools will I learn to use in this Specialization?

<text variant="body1">You’ll gain practical experience with spreadsheets (Excel/Google Sheets) and generative AI tools to assist with analysis and presentations.

What career opportunities can I pursue after completing this Specialization?

Organizations everywhere need professionals who can use data and AI to guide decision-making. You’ll be equipped to analyze data, create dashboards, and communicate insights to support data-driven decision-making.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Google Data-Driven Decision Making 专项课程

Improve business decisions with data and AI. Learn to ask SMART questions, analyze information, and turn complex data into actionable insights.

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9 门课程系列

深入学习学科知识

初级等级

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9 门课程系列

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推荐体验

4 周完成

在 5 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Apply structured thinking, data integrity checks, and ethical practices to real-world business problems
Use AI responsibly to speed up data analysis and prepare effective presentations
Communicate insights effectively to stakeholders and make confident, data-driven decisions

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专业化 - 9门课程系列

Ready to harness the power of data and AI to make better business decisions? This beginner-friendly Specialization from Google will equip you with the essential data analysis skills you need.

You'll learn how to ask the right questions, analyze information, and turn complex data into clear, actionable insights. The program begins by exploring core concepts of data analytics and structured thinking, then progresses to topics like data integrity, bias, and ethical responsibility.

Throughout the program, Google experts will guide you through this Specialization by providing hands-on practice with popular tools like spreadsheets, and generative AI tools, learning how to:

Ask the right questions to get to the heart of a problem
Discover hidden insights
Master the art of presenting your findings and influencing key stakeholders

By the time you're finished, you won't just know how to analyze data—you'll be able to manage real-world business scenarios with confidence.

应用的学习项目

Throughout this Specialization, you’ll engage in hands-on activities that simulate real-world data scenarios. You’ll clean and validate datasets, detect bias, and apply structured problem-solving to business problems. You’ll use spreadsheets to organize and calculate data and explore the art of visualizations and how to create them. You’ll learn how to use AI prompting frameworks to accelerate analysis and build presentations.

Introducing Data Analytics and Analytical Thinking

第 1 门课程3小时

您将学到什么

Discuss the use of data in everyday life decisions
Explain the data analysis process, making specific reference to the ask, prepare, process, analyze, share, and act phases
Define key concepts involved in data analytics including data, data analysis, and data ecosystem
Explain the concept of data-driven decision-making including specific examples

您将获得的技能

类别：Business Analytics

Ask Effective Questions

第 2 门课程2小时

您将学到什么

Explore problem solving in data analysis through a variety of real-world business scenarios
Describe the six phases of the data analysis process
Identify the common problem types that data analysts face
Practice effective questioning techniques that can help guide analysis

您将获得的技能

类别：Interviewing Skills

Make Data-Driven Decisions

第 3 门课程2小时

您将学到什么

Discuss the importance and benefits of dashboards and reports to the data analyst with reference to Tableau and spreadsheets
Explain the difference between quantitative and qualitative data including reference to their use and specific examples
Compare and contrast data-driven decision making with data-inspired decision making
Discuss the use of data in the decision-making process

您将获得的技能

类别：Business Metrics

类别：Big Data

类别：Data Visualization

类别：Data Visualization Software

类别：Decision Making

类别：Key Performance Indicators (KPIs)

类别：Small Data

Always Remember the Stakeholder

第 4 门课程2小时

您将学到什么

Identify common limitations with data, with specific reference to speed versus accuracy and responding to time-sensitive requests
Discuss the importance of focus on stakeholder expectations.
Discuss best practices for the data analyst in reference to office communication, conflict resolution, facilitating meetings, and status reports.

您将获得的技能

类别：Team Management

类别：Stakeholder Analysis

类别：Internal Communications

类别：Team Building

Data Responsibility

第 5 门课程3小时

您将学到什么

Discuss the difference between biased and unbiased data.
Discuss characteristics of credible sources of data including reference to untidy data
Explain the relationship between data ethics and data privacy
Demonstrate an awareness of the accessibility issues associated with open data

您将获得的技能

类别：Data Ethics

类别：Data Quality

类别：Informed Consent

类别：Data Sharing

类别：Data Analysis

类别：Information Privacy

The Importance of Integrity

第 6 门课程2小时

您将学到什么

Define different types of data integrity and identify risks to data integrity.
Describe the benefits of documenting data cleaning process.
Describe strategies that can be used to address insufficient data.
Describe the benefits of documenting the data cleaning process

您将获得的技能

类别：Data Integrity

类别：Data Analysis

类别：Statistical Analysis

类别：Data Validation

类别：Data Cleansing

类别：Sample Size Determination

类别：Data Quality

类别：Sampling (Statistics)

类别：Statistics

Visualize Data

第 7 门课程4小时

您将学到什么

Describe the use of data visualizations to talk about data and the results of data analysis.
Describe the key concepts involved in data visualization.
Discuss accessibility issues associated with data visualization.
Explain the key concepts involved in design thinking as they relate to data visualization.

您将获得的技能

类别：Solution Design

类别：Correlation Analysis

Develop Presentations and Slideshows

第 8 门课程3小时

您将学到什么

Explain principles and practices associated with effective presentations.
Describe how junior data analysts are expected to use their presentation skills.

您将获得的技能

类别：Oral Expression

类别：Stakeholder Communications

类别：Concision

类别：Drive Engagement

Fast-Track Data Analysis and Presentations

第 9 门课程1小时

您将学到什么

Apply the prompting framework to extract insights from data, identify and fix spreadsheet formulas, and explore data visualization
Develop a responsible prompting practice when entering data into generative AI tools
Understand AI sampling parameters, how they work, and strategies for their use
Apply the prompting framework to level up your presentation skills.

您将获得的技能

类别：Generative AI

类别：Prompt Engineering

类别：Sampling (Statistics)

类别：Spreadsheet Software

类别：Presentations

类别：Responsible AI

类别：Excel Formulas

类别：Data Analysis

类别：Verbal Communication Skills

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常见问题

This program is designed for anyone who wants to learn how to use data to make better decisions, especially if you're new to data analysis. It's particularly useful for managers, leaders, and professionals who need to make data-driven decisions or help inform those who do.

None! No prior experience in data analytics is required.

Yes. This program is designed for complete beginners with no prior experience in data analytics. You’ll start with foundational concepts and gradually build applied skills using spreadsheets and AI tools.