Updated in May 2025.

This course now features Coursera Coach

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course.

This course provides aspiring entrepreneurs and business owners with the key skills to start, manage, and grow a successful business. You will gain practical insights into each phase, from establishing a solid foundation to refining marketing strategies, ensuring you are prepared for today's competitive market.

You’ll begin by learning how to create a strong value proposition, identify customer segments, and build lasting relationships. As the course progresses, you will develop strategies for sales, secure financing, and form a legally sound business structure.

The course covers key marketing and sales techniques, including inbound marketing, SEO, and social media strategies to engage customers. You will also gain proficiency in data analysis and spreadsheet use to make informed business decisions, along with skills to effectively communicate through blogs and presentations.

Perfect for entrepreneurs, business owners, and freelancers, this course offers essential skills in business development, marketing, and financial management. Suitable for beginners, it also benefits those with some prior business experience.

应用的学习项目

This course includes hands-on projects where you will create a business plan, design targeted marketing strategies, and analyze business data to make informed decisions. You'll apply these skills to real-world scenarios, ensuring you can translate theory into practice for your own business ventures.