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Product Strategy in the age of GenAI 专项课程
Coursera Instructor Network

Product Strategy in the age of GenAI 专项课程

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

位教师:Phil Gold

包含在 Coursera Plus

深入学习学科知识
初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

要了解的详细信息

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授课语言:英语(English)
最近已更新!

August 2025

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专业化 - 10门课程系列

Fundamentals of Product Strategy

Fundamentals of Product Strategy

第 1 门课程3小时

您将学到什么

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

您将获得的技能

类别:Strategic Prioritization
类别:Goal Setting
类别:Product Strategy
类别:Customer Insights
类别:Product Management
类别:Strategic Thinking
类别:Regulatory Compliance
类别:Team Motivation
类别:Competitive Analysis
类别:Market Analysis
类别:Market Dynamics
类别:Product Roadmaps
类别:Business Strategy
类别:Strategic Decision-Making

您将学到什么

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

您将获得的技能

类别:Innovation
类别:Organizational Leadership
类别:Market Analysis
类别:Data-Driven Decision-Making
类别:Product Strategy
类别:Market Research
类别:Strategic Thinking
类别:Case Studies
类别:Product Management
类别:Cross-Functional Collaboration
类别:Team Building
类别:Product Lifecycle Management
类别:Market Data
类别:Communication
类别:Product Marketing
What is Product Lifecycle Management?

What is Product Lifecycle Management?

第 3 门课程3小时

您将学到什么

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

您将获得的技能

类别:Product Lifecycle Management
类别:Technology Strategies
类别:Business Process
类别:Project Implementation
类别:Business Strategy
类别:Strategic Planning
类别:Competitive Analysis
类别:Product Planning
类别:AI Product Strategy
类别:Product Improvement
类别:Product Management
类别:Innovation
类别:Product Strategy
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

第 4 门课程3小时

您将学到什么

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

您将获得的技能

类别:Product Flow Diagram
类别:Product Roadmaps
类别:User Feedback
类别:Continuous Improvement Process
类别:Analysis
类别:Product Improvement
类别:Product Design
类别:Process Flow Diagrams
类别:New Product Development
类别:Customer experience strategy (CX)
类别:Go To Market Strategy
类别:Product Development
类别:User Research
GenAI for Prototyping Basics

GenAI for Prototyping Basics

第 5 门课程4小时

您将学到什么

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

您将获得的技能

类别:ChatGPT
类别:Generative AI
类别:Wireframing
类别:Prompt Engineering
类别:Canva (Software)
类别:Mockups
类别:Creativity
类别:Automation
类别:Prototyping
类别:User Experience Design
类别:Design Software
类别:Artificial Intelligence
GenAI for Customer Insights

GenAI for Customer Insights

第 6 门课程3小时

您将学到什么

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

您将获得的技能

类别:Generative AI
类别:Customer Insights
类别:Predictive Analytics
类别:User Feedback
类别:Customer Data Management
类别:Data Analysis
类别:Data-Driven Decision-Making
类别:Customer Engagement
类别:AI Personalization
类别:Strategic Thinking
类别:Customer experience strategy (CX)
类别:Trend Analysis
类别:Business Intelligence
Design Thinking for Innovators

Design Thinking for Innovators

第 7 门课程3小时

您将学到什么

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

您将获得的技能

类别:Design Thinking
类别:Empathy
类别:Ideation
类别:Business Process
类别:Innovation
类别:Business Solutions
类别:Business Transformation
类别:Creativity
类别:Creative Problem-Solving
类别:User Feedback
类别:Process Design
类别:User Research
类别:Human Centered Design
类别:Adaptability
类别:Needs Assessment
类别:Overcoming Obstacles

您将学到什么

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

您将获得的技能

类别:Innovation
类别:Brainstorming
类别:Critical Thinking
类别:Strategic Thinking
类别:Business Strategy
类别:Market Opportunities
类别:Business Research
类别:Business Priorities
类别:Design Thinking
类别:Business Modeling
类别:Entrepreneurship
类别:Business Process
类别:Resource Management
类别:Prioritization
类别:New Product Development
类别:Product Development
类别:Customer experience improvement
类别:New Business Development
类别:Ideation
类别:Business Strategies
GenAI for Product R&D Teams

GenAI for Product R&D Teams

第 9 门课程3小时

您将学到什么

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

您将获得的技能

类别:Product Development
类别:Generative AI
类别:Ethical Standards And Conduct
类别:Ideation
类别:Cross-Functional Collaboration
类别:New Product Development
类别:Innovation
类别:Project Management
类别:Responsible AI
类别:AI Product Strategy
类别:Brainstorming
类别:Process Development
GenAI for Product Managers

GenAI for Product Managers

第 10 门课程2小时

您将学到什么

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

您将获得的技能

类别:Generative AI
类别:Responsible AI
类别:Market Analysis
类别:Ideation
类别:AI Personalization
类别:Prototyping
类别:Product Automation
类别:AI Product Strategy
类别:Product Management
类别:Product Development
类别:Product Lifecycle Management
类别:Agile Product Development

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位教师

Phil Gold
Coursera Instructor Network
9 门课程19,106 名学生
Starweaver
Coursera Instructor Network
446 门课程818,636 名学生
Vanesa Robles
3 门课程14,541 名学生

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