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Product Strategy in the age of GenAI 专项课程

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Product Strategy in the age of GenAI 专项课程

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

位教师:Phil Gold

包含在 Coursera Plus

深入学习学科知识
4.3

(7 条评论)

初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
4.3

(7 条评论)

初级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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授课语言:英语(English)
最近已更新!

August 2025

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专业化 - 10门课程系列

Fundamentals of Product Strategy

Fundamentals of Product Strategy

第 1 门课程2小时

您将学到什么

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

您将获得的技能

类别:Goal Setting
类别:Strategic Prioritization
类别:Product Strategy
类别:Customer Insights
类别:Competitive Analysis
类别:Product Roadmaps
类别:Team Motivation
类别:Product Management
类别:Market Analysis
类别:Strategic Thinking
类别:Market Dynamics
类别:Business Strategy
类别:Strategic Decision-Making
类别:Regulatory Compliance

您将学到什么

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

您将获得的技能

类别:Communication
类别:Market Research
类别:Team Building
类别:Data-Driven Decision-Making
类别:Cross-Functional Collaboration
类别:Market Analysis
类别:Market Data
类别:Product Strategy
类别:Innovation
类别:Organizational Leadership
类别:Product Management
类别:Product Lifecycle Management
类别:Product Marketing
类别:Strategic Thinking
类别:Case Studies
What is Product Lifecycle Management?

What is Product Lifecycle Management?

第 3 门课程2小时

您将学到什么

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

您将获得的技能

类别:Product Lifecycle Management
类别:AI Product Strategy
类别:Strategic Planning
类别:Business Process
类别:Product Improvement
类别:Technology Strategies
类别:Business Strategy
类别:Project Implementation
类别:Product Planning
类别:Innovation
类别:Competitive Analysis
类别:Product Strategy
类别:Product Management
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

第 4 门课程2小时

您将学到什么

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

您将获得的技能

类别:Product Flow Diagram
类别:Product Development
类别:New Product Development
类别:User Feedback
类别:Product Roadmaps
类别:Analysis
类别:Continuous Improvement Process
类别:Customer experience strategy (CX)
类别:Go To Market Strategy
类别:Product Design
类别:User Research
类别:Product Improvement
类别:Process Flow Diagrams
GenAI for Prototyping Basics

GenAI for Prototyping Basics

第 5 门课程3小时

您将学到什么

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

您将获得的技能

类别:Prompt Engineering
类别:Generative AI
类别:Wireframing
类别:Canva (Software)
类别:ChatGPT
类别:Artificial Intelligence
类别:Mockups
类别:User Experience Design
类别:Automation
类别:Prototyping
类别:Design Software
类别:Creativity
GenAI for Customer Insights

GenAI for Customer Insights

第 6 门课程2小时

您将学到什么

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

您将获得的技能

类别:Predictive Analytics
类别:Generative AI
类别:Customer Insights
类别:Strategic Thinking
类别:Customer Engagement
类别:Customer experience strategy (CX)
类别:User Feedback
类别:Business Intelligence
类别:Data-Driven Decision-Making
类别:Trend Analysis
类别:Customer Data Management
类别:Data Analysis
类别:AI Personalization
Design Thinking for Innovators

Design Thinking for Innovators

第 7 门课程2小时

您将学到什么

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

您将获得的技能

类别:Design Thinking
类别:Empathy
类别:Ideation
类别:Needs Assessment
类别:Business Process
类别:Human Centered Design
类别:User Research
类别:User Feedback
类别:Overcoming Obstacles
类别:Adaptability
类别:Creativity
类别:Innovation
类别:Process Design
类别:Business Solutions
类别:Business Transformation
类别:Creative Problem-Solving

您将学到什么

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

您将获得的技能

类别:Innovation
类别:Brainstorming
类别:Market Opportunities
类别:Resource Management
类别:Entrepreneurship
类别:Design Thinking
类别:Business Strategy
类别:Critical Thinking
类别:Product Development
类别:Customer experience improvement
类别:Business Priorities
类别:New Business Development
类别:Business Strategies
类别:Business Process
类别:Strategic Thinking
类别:New Product Development
类别:Business Research
类别:Business Modeling
类别:Ideation
类别:Prioritization
GenAI for Product R&D Teams

GenAI for Product R&D Teams

第 9 门课程2小时

您将学到什么

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

您将获得的技能

类别:Generative AI
类别:Product Development
类别:AI Product Strategy
类别:Ideation
类别:Process Development
类别:Project Management
类别:Responsible AI
类别:Innovation
类别:Ethical Standards And Conduct
类别:Cross-Functional Collaboration
类别:Brainstorming
类别:New Product Development
GenAI for Product Managers

GenAI for Product Managers

第 10 门课程2小时

您将学到什么

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

您将获得的技能

类别:Generative AI
类别:Product Automation
类别:Product Management
类别:Agile Product Development
类别:Product Lifecycle Management
类别:AI Personalization
类别:Ideation
类别:Product Development
类别:Responsible AI
类别:AI Product Strategy
类别:Prototyping
类别:Market Analysis

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位教师

Phil Gold
Coursera
9 门课程21,749 名学生
Starweaver
Coursera
458 门课程896,757 名学生
Vanesa Robles
3 门课程15,334 名学生

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