Start Your Marketing Analyst Career

As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path with our resources.

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Grow key marketing analytics skills

您将获得的技能: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

University of Virginia

您将获得的技能: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Brand Awareness, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media, Data Visualization, Google Ads, Marketing Budgets

As a marketing analyst, you'll use data to discover new marketing insights. At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations. Explore our free resources as you start your marketing analyst career:

Ready to start learning? Explore our catalog of marketing analytics courses for beginners or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

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