Start Your Digital Marketer Career

Digital marketing is a broad career field that encompasses many strategies and channels, from social media and email to pay-per-click ads and AI-driven chatbots. We have the resources you need to start your career in digital marketing.

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[Featured Image] Two female colleagues are meeting about the data-driven marketing findings for their business.
状态：精品课程

What Is Data-Driven Marketing?

This marketing approach that prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

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[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.
状态：精品课程

Social Media Coordinator Salary: Your 2025 Guide

Explore how much you could make as a social media coordinator and how to increase your salary by pursuing higher education and gaining more experience.

January 27, 2025

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[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.
状态：精品课程

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 11, 2025

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[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

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[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Do Companies Need It?

Learn more about marketing and the different strategies that companies use to gain a bigger audience. Discover which marketing strategy fits your company’s needs.

September 16, 2022

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[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

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[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

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[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Do Companies Need It?

Learn more about marketing and the different strategies that companies use to gain a bigger audience. Discover which marketing strategy fits your company’s needs.

September 16, 2022

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Explore digital marketing, build skills, and launch your career with courses from industry leaders

状态：免费试用

Skillshare

您将获得的技能: Web Analytics and SEO, Information Architecture, Technical Support

4.4
评分, 4.4 星，最高 5 星
9 条评论

初级 · 专项课程 · 3-6 个月

状态：免费试用

Digital Marketing Institute

您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics

4.5
评分, 4.5 星，最高 5 星
575 条评论

初级 · 专项课程 · 3-6 个月

状态：免费试用
状态：人工智能技能

Google

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

攻读学位

4.8
评分, 4.8 星，最高 5 星
4.4万 条评论

初级 · 专业证书 · 3-6 个月

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

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[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

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[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

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[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

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[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

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[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

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[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

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[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

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[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

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[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

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[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

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[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

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[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

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[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

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[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

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[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

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[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

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[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

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[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

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Digital marketing is an excellent field for people who enjoy helping businesses, engaging with customers online, promoting brands, exploring new technologies, and using data to improve marketing efforts. You can find digital marketing job openings in almost every industry, including e-commerce, education, health and wellness, finance, consulting, and more. Learning in-demand skills like marketing analytics, using customer relationship management (CRM) systems, and collaborating with influencers to reach new audiences can help you stand out when applying for entry-level jobs. Learn more about Coursera, digital marketing, and your career potential with these additional resources: 

Ready to start learning? Explore our catalog of digital marketing courses or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

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