How to Use Instagram Shopping with Shopify

Instagram will have approximately 1.4 billion users in 2024, likely increasing in the following years [1]. As a business owner, combine Instagram Shopping with Shopify to reach their users and a new audience for your store. With Instagram Shopping, you can create a profile for your shop and tag your products in your Instagram and Facebook posts and stories. Your customers can either click on your tagged products or the "View Shop" link on your profile to see everything you have to offer. 

Read on to learn how to use Instagram Shopping with Shopify. 

Read more: How to Start an E-commerce Business: A Guide

How to Use Instagram Shopping with Shopify

Here's a quick summary of the steps you'll take to use Instagram Shopping with Shopify: 

1. Make sure you're eligible to use Instagram Shopping. 

2. Set up a Facebook business page. 

3. Set up Instagram Shopping. 

4. Connect your Facebook business page. 

5. Request approval. 

To better understand the process, let's explore the process step-by-step in more detail.  

1. Make sure you're eligible to use Instagram Shopping.

Before connecting your Shopify store with Instagram Shopping, make sure you're eligible to sell products on the platform. Instagram allows sales from certain countries, including Canada and the United States, along with several other countries worldwide. You'll also need to make sure Meta approves your products for sale on Meta-owned social media sites, like Facebook and Instagram. For example, you can't sell digital products because the ability to ship is one of the requirements. Additionally, you must allow returns. You can read more about approved countries here and approved products here. 

2. Set up a Facebook business page.

Once you've determined whether you're eligible to sell on Instagram, you must set up a Facebook business page and sales channel so that your products will sync with Instagram. 

3. Set up Instagram Shopping. 

Once you have your Facebook business page set up, you'll come back to your Shopify admin page and click on the Facebook option under the list of sales channels on the left of the page. 

4. Connect your Facebook business page. 

After you click on Facebook under the sales channels, click on Setup. Look for the Instagram Shopping option and then click on Continue setup. You'll need to link your Facebook business account to continue the setup process. 

5. Request approval. 

Once you finish the setup process, you'll accept the terms and conditions. Click Request approval and wait to get the final decision. Facebook will review your products and make a decision within 24 to 48 hours. 

Set up Instagram Shopping via the Instagram app 

You can also set up Instagram Shopping via the Instagram app. First, you'll need to make sure you have an Instagram business account and confirm that your products are on the list of approved items that you can sell on Instagram. You also need a Facebook business account with a sales catalog. If you have all this, you can go to your Instagram profile and click Settings > Business > Set Up Instagram Shopping Link.

Get started in e-commerce and digital marketing with Google 

Ready for a career in e-commerce or digital? On Coursera, consider earning Google's Digital Marketing and E-Commerce Professional Certificate, designed for learners without prior experience or degree. Throughout the course, you'll learn about the basics of digital marketing and e-commerce, including measuring performance through analytics, engaging customers through various channels, and building e-commerce stores.