品牌课程可以帮助您学习品牌战略、视觉 Identity 开发、受众分析和信息传递框架。您可以掌握创建引人注目的品牌叙事、进行竞争分析和利用社交媒体进行品牌互动的技能。许多课程会介绍用于设计的 Adobe Creative Suite、用于受众分析的 Google Analytics 和用于品牌推广的社交媒体平台等工具,将这些技能与有效的品牌管理和市场定位联系起来。

University of Colorado Boulder
您将获得的技能: 沟通策略, 公共关系, 战略传播, 叙事, 社交媒体, 品牌战略, 写作, 营销传播, 新闻发布, 打造品牌, 媒体关系
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 营销分析, 营销策略与技巧, 价值主张, 目标市场, 客户洞察, 营销策划, 促销策略, 品牌管理, 市场分析, 打造品牌, 营销, 进入市场战略, 产品规划
攻读学位
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Business Process Management, Financial Accounting, Quality Management, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis
初级 · 专项课程 · 3-6 个月

Goodwill Industries International
您将获得的技能: 财务规划, LinkedIn, 客户支持, 培训, 专业网络, 面试技巧, 商务写作, 员工入职, 打造品牌, 谈判, 设定目标
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 电子商务, 移动银行, 营销策略与技巧, 社交媒体, 价值主张, 体验设计, 数字化营销, 客户获取管理, 社交媒体战略, 品牌管理, 目标受众, 角色开发, 营销, 打造品牌, 客户参与, 客户体验战略(CX)
初级 · 课程 · 1-4 周

Adobe
您将获得的技能: Adobe Acrobat, Document Management, Workflow Management, Productivity Software, Collaborative Software, Process Design, Design Reviews, File Management, Presentations, Client Services, Marketing Collateral, Graphic Design, Digital Design, Creative Design, Version Control, Branding, Expectation Management, Constructive Feedback, Editing
混合 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 数据驱动的决策制定, 财务分析, 企业战略, 决策, 周转资金, 市场份额, 战略决策, 分析, 消费者行为, 分析技能, 解决复杂问题, 团队领导, 商业分析, 资产负债表, 营销, 打造品牌, 金融报表, 案例研究, 组织领导力
混合 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
初级 · 指导项目 · 不超过 2 小时