广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 数据驱动的决策制定, 数字化转型, 数据科学, 品牌战略, 营销分析, 客户洞察, 组织变革, 营销策略, 广告, 业务领导, 分析, 客户体验战略(CX), 资源分配, 消费者行为, 企业战略, 数据分析, 营销
混合 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
中级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: 战略营销, 品牌战略, 营销分析, 数字化营销, 客户洞察, 产品战略, 营销渠道, 打造品牌, 营销策略, 需求规划, 目标受众, 消费者行为, 市场分析, 价值主张, 营销传播, 营销
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 同行评审, 营销分析, 运行效率, 演讲, 广告, 营销策略, 绩效衡量, 商业分析, 业务, 问题管理, 数据分析, 营销, 商业策略, 分析, 数字广告
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
混合 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时

Rutgers the State University of New Jersey
您将获得的技能: 营销活动经理, 社交媒体战略, 内容营销, 营销分析, 客户参与, 营销策略, 演讲, 社交媒体, 影响, 品牌意识, 目标受众, 关键绩效指标 (KPI), 营销效果, 投资回报
中级 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 利益相关者管理, 行政部门, 遗产规划, 营销活动经理, 慈善事业, 商务写作, 撰写赠款, 福利管理, 营销策略, 建立关系, 撰写建议书, 直销, 建立客户关系, 谈判, 目标受众, 电话营销, 筹资, 电子邮件营销, 税务规划, 探矿和鉴定
初级 · 专项课程 · 3-6 个月