社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

University of the Arts London
您将获得的技能: Generative Adversarial Networks (GANs), Generative AI, Image Analysis, Data Ethics, Art History, Artificial Intelligence, Aesthetics, Creativity, Responsible AI, Prompt Engineering, Intellectual Property, Photography
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: Social Impact, Environmental Social And Corporate Governance (ESG), Program Evaluation, Needs Assessment, Sustainable Development, Return On Investment, Performance Measurement, Data Collection, Stakeholder Engagement, Qualitative Research
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 克服障碍, 说服沟通, 激励技能, 影响, 沟通, 管理团队, 行为管理, 谈判
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 利益相关者的参与, 管理, 多样性与包容性, 继任规划, 风险管理, 危机管理, 企业可持续发展, 利益相关者管理, 环境、社会和公司治理(ESG), 商业道德, 企业战略, 社会影响, 高管招聘, 战略传播
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 冲突管理, 营销策略, 促销策略, 产品生命周期管理, 营销渠道, 广告, 媒体策划, 营销, 产品管理, 品牌管理, 数字媒体战略, 营销传播, 零售店运营
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Universitat Autònoma de Barcelona
您将获得的技能: Empowerment, Social Justice, Social Work, Community and Social Work, Education and Training, Disabilities, Public Policies, digital literacy, Sociology, Pedagogy, Mental Health Diseases and Disorders
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 营销策略, 商品销售, 整合营销传播, 品牌战略, 营销预算, 产品管理, 营销渠道, 产品生命周期管理, 营销, 战略营销, 客户体验战略(CX), 广告, 沟通, 品牌营销, 价格谈判, 品牌管理, 零售管理, 战略决策, 产品战略, 营销传播
初级 · 专项课程 · 3-6 个月

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT
初级 · 课程 · 1-4 周

Universidad Peruana de Ciencias Aplicadas
您将获得的技能: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Entrepreneurship, Sustainable Development, Planning, Community Development, Brainstorming, Self-Motivation, Growth Strategies
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 客户洞察, 个性化服务, 负责任的人工智能, 客户分析, 营销分析, 性能分析, 营销自动化, 营销活动经理, Google Analytics(分析), 数据伦理, 生成式人工智能, OpenAI, 社交媒体活动, 人工智能, ChatGPT
中级 · 课程 · 1-4 周